:root{--brand-ink:#171716;--brand-paper:#fbf9f4;--brand-red:#d92b32;--brand-red-soft:#f5d8d4;--brand-teal:#557c7b;--brand-teal-soft:#dcebea;--brand-sage:#7e8975;--brand-sage-deep:#66715f;--brand-blue:#5c7e89;--brand-clay:#b9775d;--brand-amber:#b28b4a;--action-primary:var(--brand-ink);--action-primary-hover:var(--brand-teal);--action-secondary:var(--brand-teal);--focus-ring:rgba(85,124,123,.38);--cream:#f5f1e8;--paper:var(--brand-paper);--paper-strong:#fffdf8;--charcoal:var(--brand-ink);--graphite:#393b37;--muted:#696d66;--border:#d8d3c8;--border-dark:rgba(23,23,22,.16);--red:var(--brand-red);--red-dark:#bd202b;--red-soft:var(--brand-red-soft);--blue:var(--brand-blue);--blue-soft:#dce7e8;--teal:#557c7b;--teal-soft:#dcebea;--sage:var(--brand-sage);--sage-soft:#e0e5da;--clay:var(--brand-clay);--clay-soft:#efddd4;--amber:var(--brand-amber);--amber-soft:#eee3c7;--container:1160px;--radius-sm:12px;--radius-md:22px;--radius-lg:30px;--shadow:0 24px 80px rgba(37,34,29,.10);--shadow-soft:0 14px 42px rgba(37,34,29,.07);}*{box-sizing:border-box;}html{scroll-behavior:smooth;}body{margin:0;background:var(--cream);color:var(--charcoal);font-family:"DM Sans",system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;line-height:1.56;text-rendering:optimizeLegibility;}img{max-width:100%;display:block;}a{color:inherit;}button{font:inherit;}button,a{-webkit-tap-highlight-color:transparent;}::selection{background:var(--brand-teal-soft);color:var(--charcoal);}.container{width:min(calc(100% - 40px),var(--container));margin-inline:auto;}.skip-link{position:fixed;left:16px;top:-60px;z-index:999;background:var(--charcoal);color:#fff;padding:10px 14px;border-radius:8px;}.skip-link:focus{top:16px;}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;}ova-header{display:block;}.site-header{position:sticky;top:0;z-index:100;border-bottom:1px solid rgba(23,23,22,.10);background:rgba(251,249,244,.97);box-shadow:0 8px 28px rgba(37,34,29,.045);backdrop-filter:blur(18px);transition:background .25s ease,border-color .25s ease,backdrop-filter .25s ease;}.site-header.is-scrolled{background:rgba(251,249,244,.94);border-color:rgba(23,23,22,.14);backdrop-filter:blur(18px);}.header-inner{min-height:80px;display:flex;align-items:center;justify-content:space-between;gap:30px;}.brand{text-decoration:none;flex:0 0 auto;}.brand-panel{display:flex;align-items:center;width:150px;min-height:0;padding:0;background:transparent;border-radius:0;}.site-header .brand-panel{width:106px;}.brand-panel img{display:block;width:100%;height:auto;}.site-nav{--nav-scale:.89;position:relative;display:flex;align-items:center;gap:calc(19px * var(--nav-scale));}.site-nav a{text-decoration:none;font-size:calc(1.16rem * var(--nav-scale));font-weight:600;white-space:nowrap;}.site-nav a:hover{color:var(--brand-teal);}.nav-cta{padding:calc(10px * var(--nav-scale)) calc(17px * var(--nav-scale));border:0;border-radius:999px;background:var(--action-primary);color:#fff;box-shadow:0 8px 20px rgba(23,23,22,.13);}.nav-cta:hover{background:var(--action-primary-hover);color:#fff !important;}.nav-mega{position:relative;}.nav-mega::after{content:"";position:absolute;top:100%;left:-18px;width:calc(100% + 36px);height:28px;}.mega-entry{display:inline-flex;align-items:center;gap:4px;}.site-nav .mega-page-link,.site-nav .product-page-link{display:inline-flex;align-items:center;font-size:calc(1.16rem * var(--nav-scale));font-weight:600;}.mega-trigger{display:inline-flex;align-items:center;justify-content:center;width:12px;padding:0;border:0;background:transparent;color:inherit;font-size:calc(1.16rem * var(--nav-scale));font-weight:600;cursor:pointer;}.mega-chevron{width:calc(7px * var(--nav-scale));height:calc(7px * var(--nav-scale));margin-top:-2px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;transform:rotate(45deg);transition:transform .2s ease,margin-top .2s ease;}.nav-mega.is-open .mega-page-link,.nav-mega.is-open .mega-trigger{color:var(--red-dark);}.nav-mega.is-open .mega-chevron{margin-top:3px;transform:rotate(225deg);}.nav-products{position:relative;}.nav-products::after{content:"";position:absolute;top:100%;left:-14px;width:calc(100% + 28px);height:24px;}.nav-products.is-open .product-page-link,.nav-products.is-open .product-trigger{color:var(--red-dark);}.nav-products.is-open .mega-chevron{margin-top:3px;transform:rotate(225deg);}.product-submenu{position:absolute;z-index:121;top:calc(100% + 22px);left:50%;width:340px;display:grid;gap:8px;padding:10px;border:1px solid var(--border);border-radius:17px;background:var(--paper-strong);box-shadow:0 20px 54px rgba(28,25,20,.16);opacity:0;visibility:hidden;transform:translate(-50%,-7px);transition:opacity .2s ease,visibility .2s ease,transform .2s ease;}.nav-products.is-open .product-submenu{opacity:1;visibility:visible;transform:translate(-50%,0);}.site-nav .product-submenu a{display:grid;gap:4px;min-height:0;padding:14px 15px;border:1px solid var(--border);border-radius:12px;background:var(--cream);white-space:normal;}.site-nav .product-submenu a:last-child{background:var(--sage-soft);}.product-submenu small{color:var(--muted);font-size:.63rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;}.product-submenu strong{font-size:.9rem;}.site-nav .product-submenu a:hover{color:var(--charcoal);border-color:color-mix(in srgb,var(--brand-teal) 38%,var(--border));}.mega-panel{position:fixed;z-index:120;top:80px;left:50%;right:auto;width:min(var(--container),calc(100vw - 40px));display:grid;grid-template-columns:250px minmax(0,1fr);gap:18px;padding:18px 28px;border:1px solid var(--border);border-radius:24px;background:var(--paper-strong);box-shadow:0 28px 80px rgba(28,25,20,.18);opacity:0;visibility:hidden;transform:translate(-50%,-8px);transition:opacity .2s ease,visibility .2s ease,transform .2s ease;}.nav-mega.is-open .mega-panel{opacity:1;visibility:visible;transform:translate(-50%,0);}.mega-intro{display:flex;flex-direction:column;align-items:flex-start;padding:16px;}.mega-kicker{color:var(--red-dark);font-size:.68rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;}.mega-intro strong{margin:18px 0 12px;font-family:"Manrope";font-size:1.08rem;line-height:1.25;}.mega-intro-support{margin:0 0 18px;color:var(--muted);font-size:.75rem;line-height:1.52;}.site-nav .mega-intro a{margin-top:auto;color:var(--red-dark);font-size:.78rem;}.mega-service-grid{min-width:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;}.mega-service-card{--mega-service-accent:var(--brand-sage-deep);--mega-service-bg:var(--sage-soft);min-width:0;display:grid;grid-template-columns:32px minmax(0,1fr);column-gap:10px;align-content:center;min-height:92px;padding:13px;border:1px solid color-mix(in srgb,var(--mega-service-accent) 22%,transparent);border-radius:14px;background:color-mix(in srgb,var(--mega-service-bg) 76%,var(--paper));text-decoration:none;white-space:normal;transition:transform .2s ease,border-color .2s ease,box-shadow .2s ease,background-color .2s ease;}.mega-service-card>span{grid-row:1 / 3;width:28px;height:28px;display:grid;place-items:center;align-self:center;border:1px solid color-mix(in srgb,var(--mega-service-accent) 48%,transparent);border-radius:50%;background:rgba(255,255,255,.68);color:var(--mega-service-accent);font-size:.65rem;font-weight:700;transition:color .2s ease,background-color .2s ease,border-color .2s ease,transform .2s ease;}.mega-service-card strong{overflow-wrap:anywhere;font-size:1rem;line-height:1.22;}.mega-service-card small{margin-top:4px;color:var(--muted);font-size:.66rem;line-height:1.32;}.site-nav .mega-service-card,.site-nav .mega-service-card strong,.site-nav .mega-service-card small{white-space:normal;}.site-nav .mega-service-card:hover{color:var(--charcoal);border-color:color-mix(in srgb,var(--mega-service-accent) 42%,transparent);background:color-mix(in srgb,var(--mega-service-bg) 88%,var(--paper));box-shadow:0 8px 20px color-mix(in srgb,var(--mega-service-accent) 10%,transparent);transform:none;}.site-nav .mega-service-card:hover strong{color:var(--charcoal) !important;}.site-nav .mega-service-card:hover small{color:var(--graphite) !important;}.site-nav .mega-service-card:hover>span{border-color:var(--mega-service-accent);background:var(--mega-service-accent);color:#fff;transform:scale(1.06);}.mega-service-clay{--mega-service-accent:var(--brand-clay);--mega-service-bg:var(--clay-soft);}.mega-service-teal{--mega-service-accent:var(--brand-teal);--mega-service-bg:var(--brand-teal-soft);}.mega-service-blue{--mega-service-accent:var(--brand-blue);--mega-service-bg:var(--blue-soft);}.mega-service-amber{--mega-service-accent:#957337;--mega-service-bg:var(--amber-soft);}.mega-service-red{--mega-service-accent:var(--red-dark);--mega-service-bg:var(--red-soft);}.mega-service-signature{border-color:color-mix(in srgb,var(--brand-teal) 36%,transparent);background:color-mix(in srgb,var(--brand-teal-soft) 90%,var(--paper));box-shadow:0 7px 18px color-mix(in srgb,var(--brand-teal) 9%,transparent);}.mega-service-signature>span{border-color:var(--brand-teal);background:var(--brand-teal);color:#fff;}@keyframes megaBars{from{transform:scaleY(.74);opacity:.7;}to{transform:scaleY(1);opacity:1;}}@media (min-width:861px) and (max-height:820px){.mega-panel{gap:10px;padding:10px 18px;border-radius:18px;}.mega-intro{padding:10px 12px;}.mega-intro strong{margin:10px 0 8px;font-size:.9rem;}.mega-intro-support{margin-bottom:10px;font-size:.68rem;line-height:1.35;}.site-nav .mega-intro a{font-size:.7rem;}.mega-product-links{margin-top:10px;padding-top:8px;}.mega-service-grid{grid-auto-rows:68px;gap:6px;}.mega-service-card{grid-template-columns:26px minmax(0,1fr);column-gap:8px;min-height:0;height:68px;padding:8px 10px;border-radius:11px;}.mega-service-card>span{width:23px;height:23px;font-size:.58rem;}.mega-service-card strong{font-size:.79rem;line-height:1.15;}.mega-service-card small{display:none;}}.menu-toggle{display:none;border:0;background:transparent;padding:8px;}.menu-toggle span:not(.sr-only){display:block;width:25px;height:2px;background:var(--charcoal);margin:5px 0;transition:transform .2s ease,opacity .2s ease;}.menu-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg);}.menu-toggle[aria-expanded="true"] span:nth-child(2){opacity:0;}.menu-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}.section-kicker{margin:0 0 20px;font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;}h1,h2,h3{font-family:"Manrope","DM Sans",sans-serif;line-height:1.06;letter-spacing:-.035em;margin-top:0;}h1{font-size:clamp(3.2rem,4.5vw,4.25rem);font-weight:800;line-height:1.02;max-width:650px;margin-bottom:22px;}@keyframes heroFlowResolve{to{transform:scaleX(1);}}@keyframes heroCoreResolve{from{opacity:.72;transform:translateY(4px);}to{opacity:1;transform:translateY(-2px);}}@keyframes travel{0%{left:0;opacity:0;}18%{opacity:1;}82%{opacity:1;}100%{left:calc(100% - 6px);opacity:0;}}.button{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:0 21px;border:0;border-radius:999px;text-decoration:none;font-weight:700;cursor:pointer;transition:transform .2s ease,background .2s ease,color .2s ease,box-shadow .2s ease;}.button:hover{transform:translateY(-2px);}.button:focus-visible,a:focus-visible{outline:3px solid var(--focus-ring);outline-offset:3px;}.button-primary{background:#5f8987;color:#fff;box-shadow:0 10px 25px rgba(23,23,22,.14);}.button-primary:hover{background:#4c7472;box-shadow:0 14px 30px rgba(85,124,123,.22);}.editorial-hero{position:relative;min-height:78svh;display:flex;flex-direction:column;overflow:hidden;padding:clamp(120px,14vh,160px) 0 0;border-bottom:0;background:var(--paper);}.editorial-hero::before{content:"";position:absolute;width:560px;height:560px;right:-300px;top:-330px;border-radius:50%;background:radial-gradient(circle,rgba(85,124,123,.11),transparent 68%);pointer-events:none;}.editorial-hero .section-kicker{align-self:flex-start;margin-top:10px;color:var(--charcoal);text-transform:none;}.editorial-hero .section-kicker span{padding:4px 7px;border-radius:2px;background:var(--brand-teal-soft);box-decoration-break:clone;-webkit-box-decoration-break:clone;}.editorial-hero .section-kicker span{color:#171716;background:#d4e8e6;box-shadow:inset 0 0 0 1px rgba(85,124,123,.08);}@keyframes growthCore{0%,100%{transform:translate(-50%,-50%) scale(.94);}50%{transform:translate(-50%,-50%) scale(1.08);}}@keyframes growthOrbitOne{from{transform:translate(-50%,-50%) rotate(-84deg);}to{transform:translate(-50%,-50%) rotate(276deg);}}@keyframes growthOrbitTwo{from{transform:translate(-50%,-50%) rotate(48deg);}to{transform:translate(-50%,-50%) rotate(-312deg);}}@keyframes growthOrbitThree{from{transform:translate(-50%,-50%) rotate(142deg);}to{transform:translate(-50%,-50%) rotate(502deg);}}.section-kicker{color:var(--red-dark);}.section{padding:94px 0;}@keyframes systemPulse{0%{opacity:0;transform:scale(.82);}35%{opacity:1;}100%{opacity:0;transform:scale(1.16);}}@keyframes signalFloat{0%,100%{transform:translateY(0);}50%{transform:translateY(-6px);}}.decision-studio{background:var(--cream);}#products{padding-top:56px;}@keyframes productBallTravel{from{transform:translateX(0);}to{transform:translateX(60px);}}@keyframes intelligenceMapResolve{to{opacity:1;transform:translateY(0);}}@keyframes intelligenceLineSettle{from{opacity:0;stroke-dashoffset:22;}to{opacity:.22;stroke-dashoffset:0;}}body[data-page="home"]{background:#f7f4ec;}@keyframes claritySignalIn{to{opacity:1;transform:translateX(0) rotate(var(--tilt));}}@keyframes clarityLensIn{to{opacity:1;transform:scale(1);}}@keyframes clarityOutcomeIn{to{opacity:1;transform:translateX(0);}}@keyframes clarityRibbonIn{from{opacity:0;stroke-dashoffset:24;}}body[data-page="home"] .button-primary,body[data-page="home"] .site-nav .nav-cta{border-color:#789b91;background:#789b91;color:#fff;box-shadow:0 10px 24px rgba(73,103,95,.16);}body[data-page="home"] .button-primary:hover,body[data-page="home"] .site-nav .nav-cta:hover{background:#678b81;color:#fff !important;transform:translateY(-2px);}@keyframes customBuildResolve{to{opacity:1;transform:translateX(0);}}@keyframes buildGapResolve{to{opacity:1;transform:translateY(0);}}@keyframes customPathCard{to{opacity:1;transform:translateY(0);}}@keyframes customPathDetail{to{opacity:1;transform:translateY(0);}}@keyframes customPathBuild{to{opacity:1;transform:translateX(0);}}@keyframes customPathReady{to{opacity:1;}}@keyframes workaroundResolve{to{opacity:1;transform:translateY(0);}}@keyframes workaroundArrow{to{opacity:1;}}@keyframes homeIntelligenceCore{from{opacity:.72;transform:translateY(5px);}to{opacity:1;transform:translateY(0);}}@media (max-width:760px){@keyframes homeIntelligenceVertical{to{transform:scaleY(1);}}}@keyframes finalJourneyStage{to{opacity:1;transform:translateY(0);}}@keyframes finalJourneyArrow{to{opacity:1;}}@keyframes finalJourneyCaption{to{opacity:1;transform:translateY(0);}}@keyframes integrationRingTravel{from{left:calc(12% - 15px);}to{left:calc(88% - 15px);}}@keyframes integrationStageIn{to{opacity:1;transform:translateY(0);}}@keyframes integrationDetailIn{to{opacity:1;transform:translate(0);}}@keyframes integrationReadyIn{to{opacity:1;transform:scale(1);}}@keyframes approachStageIn{to{opacity:1;transform:translateY(0);}}@keyframes approachLineIn{to{transform:rotate(var(--line-angle,0deg)) scaleX(1);}}@keyframes approachTileIn{to{opacity:1;transform:scale(1);}}.principles{margin-top:44px;border-top:1px solid var(--border);}.principles div{display:grid;grid-template-columns:130px 1fr;gap:30px;padding:20px 0;border-bottom:1px solid var(--border);}.principles strong{width:fit-content;align-self:start;margin-left:-5px;padding:2px 5px;border-radius:2px;transition:background-color .2s ease;}.principles div:hover strong{background:var(--brand-teal-soft);}.principles span{color:var(--muted);transition:color .2s ease;}.principles div:hover span{color:var(--graphite);}details{border-bottom:1px solid var(--border);}details p{margin:-5px 0 24px;padding-right:55px;color:var(--graphite);}@keyframes contactSignalTravel{0%,100%{transform:translateX(0) scale(.94);}50%{transform:translateX(78px) scale(1.04);}}@keyframes contactInputPulse{0%,55%,100%{opacity:.55;}18%{opacity:1;}}.site-footer{background:var(--charcoal);color:#fff;padding:58px 0 24px;}.footer-grid{display:grid;grid-template-columns:minmax(310px,1.25fr) minmax(210px,.8fr) minmax(175px,.65fr) minmax(220px,.8fr);column-gap:clamp(32px,3.8vw,54px);}.footer-logo{width:188px;margin-bottom:14px;padding:0;background:transparent;border-radius:0;}.footer-brand p{margin:0;}.footer-brand .footer-tagline{max-width:360px;color:rgba(255,255,255,.76);line-height:1.55;}.footer-brand .footer-proof{max-width:360px;margin-top:16px;color:rgba(255,255,255,.54);font-size:.88rem;line-height:1.55;}.footer-grid>div:not(.footer-brand){display:flex;flex-direction:column;gap:7px;}.footer-grid a{color:rgba(255,255,255,.75);text-decoration:none;}.footer-grid>div:not(.footer-brand)>a,.footer-grid>div:not(.footer-brand)>p{font-size:1rem;line-height:1.35;}.footer-grid a:hover{color:#fff;}.footer-grid p{margin:0;color:rgba(255,255,255,.58);}@media (min-width:1081px){.footer-grid>div:not(.footer-brand) a,.footer-grid>div:not(.footer-brand) p{white-space:nowrap;}}.footer-label{margin-bottom:9px !important;color:rgba(255,255,255,.58) !important;font-size:1.1rem !important;font-weight:700;line-height:1.2;letter-spacing:.1em;text-transform:uppercase;}.footer-privacy-row{margin-top:50px;font-size:1rem;display:flex;align-items:center;justify-content:center;gap:12px;}.footer-privacy-row a{color:rgba(255,255,255,.78);text-decoration:none;}.footer-privacy-row a:hover{color:#fff;}.footer-legal-separator{color:rgba(255,255,255,.32);}.footer-bottom{margin-top:20px;padding-top:22px;border-top:1px solid rgba(255,255,255,.12);display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);gap:20px;align-items:center;color:rgba(255,255,255,.74);font-size:.9rem;}.footer-growth{grid-column:3;justify-self:end;display:inline-flex;align-items:center;gap:7px;color:rgba(255,255,255,.96);font-weight:500;}.growth-icon{display:inline-block;font-size:1.42rem;line-height:.8;opacity:1;filter:saturate(.9) brightness(1.08);transform:translateY(-2px) scaleY(1.16);transform-origin:center bottom;}.site-nav a[aria-current="page"]{color:var(--red-dark);}body[data-page="contact"] .site-header{position:fixed;left:0;right:0;z-index:1000;border-bottom-color:transparent;background:transparent;box-shadow:none;-webkit-backdrop-filter:none;backdrop-filter:none;}body[data-page="contact"] .site-header.is-scrolled{border-bottom-color:rgba(23,23,22,.1);background:rgba(248,246,239,.94);box-shadow:0 8px 28px rgba(37,34,29,.07);-webkit-backdrop-filter:blur(18px);backdrop-filter:blur(18px);}body[data-page="contact"] .site-nav .nav-cta,body[data-page="contact"] .site-nav .nav-cta[aria-current="page"]{color:#fff;}@keyframes contactVisibilityBreathe{0%,100%{opacity:.45;transform:translate(-50%,-50%) rotate(var(--ring-rotation)) scale(.98);}50%{opacity:1;transform:translate(-50%,-50%) rotate(var(--ring-rotation)) scale(1.02);}}@keyframes contactVisibilitySignal{0%,100%{opacity:.7;transform:translateX(-50%) scale(.9);}50%{opacity:1;transform:translateX(-50%) scale(1.15);}}@keyframes contactVisibilityOrbit{from{offset-distance:0%;}to{offset-distance:100%;}}@keyframes contactVisibilityFallback{0%,100%{transform:scale(.9);opacity:.72;}50%{transform:scale(1.3);opacity:1;}}body[data-page="services"] .site-header{position:fixed;left:0;right:0;border-bottom-color:transparent;background:transparent;box-shadow:none;-webkit-backdrop-filter:none;backdrop-filter:none;transition:background-color .28s ease,border-color .28s ease,box-shadow .28s ease,-webkit-backdrop-filter .28s ease,backdrop-filter .28s ease;}body[data-page="services"] .site-header.is-scrolled{border-bottom-color:rgba(20,20,20,.08);background:rgba(248,246,239,.9);box-shadow:0 8px 30px rgba(20,20,20,.05);-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px);}@keyframes servicesSystemDot{0%,7%{transform:translateX(0);}20%{transform:translateX(48px);}36%{transform:translateX(96px);}52%{transform:translateX(144px);}68%,84%{transform:translateX(192px);}100%{transform:translateX(0);}}@keyframes servicesSystemNode{0%,13%,100%{fill:var(--paper-strong);stroke:#92aaa8;transform:scale(1);}4%,9%{fill:#d8e5e4;stroke:var(--brand-teal);transform:scale(1.08);}}.services-progress{position:sticky;z-index:110;top:0;display:grid;grid-template-columns:repeat(5,1fr);margin-bottom:22px;border:1px solid var(--border);border-radius:14px;overflow:hidden;background:rgba(251,249,244,.94);box-shadow:0 8px 24px rgba(44,61,57,.06);backdrop-filter:blur(12px);}.services-progress a{position:relative;min-height:46px;display:grid;place-items:center;border-right:1px solid var(--border);color:var(--brand-teal);font-size:.68rem;font-weight:800;letter-spacing:.09em;text-decoration:none;text-transform:uppercase;transition:color .24s ease,background-color .24s ease;}.services-progress a::after{content:"";position:absolute;right:22%;bottom:0;left:22%;height:2px;border-radius:2px 2px 0 0;background:var(--red-dark);opacity:0;transform:scaleX(.35);transition:opacity .24s ease,transform .24s ease;}.services-progress a:last-child{border-right:0;}.services-progress a:hover{background:var(--brand-teal-soft);}.services-progress a.is-active{background:color-mix(in srgb,var(--brand-teal-soft) 72%,var(--paper-strong));color:var(--charcoal);}.services-progress a.is-active::after{opacity:1;transform:scaleX(1);}@media (max-width:680px){.services-progress{top:72px;overflow-x:auto;grid-template-columns:repeat(5,minmax(105px,1fr));}}@media (prefers-reduced-motion:reduce){body[data-page="services"] [data-reveal]{opacity:1;transform:none;transition:none;}}@media (max-width:680px){.services-progress{top:0;}}@keyframes meaningSourceIn{to{opacity:1;transform:translateY(0);}}@keyframes meaningLayerIn{to{opacity:1;transform:scale(1);}}@keyframes meaningRecordIn{to{opacity:1;transform:translateY(0);}}@keyframes crmRecordResolve{to{opacity:1;transform:translateY(0);}}@keyframes crmRecordCaption{to{opacity:1;}}@keyframes crmFeedbackResolve{to{opacity:1;transform:translateY(0);}}@keyframes crmFeedbackLine{to{stroke-dashoffset:0;}}@keyframes crmFeedbackCaption{to{opacity:1;}}@keyframes crmFlowCard{to{opacity:1;transform:translateY(0);}}@keyframes crmFlowResolve{to{opacity:1;transform:translateY(0);}}@keyframes crmFlowComplete{to{opacity:1;}}@keyframes crmFinalStage{to{opacity:1;transform:translateX(0);}}@keyframes crmFinalCaption{to{opacity:1;}}@keyframes integrationResolve{to{opacity:1;transform:translateY(0);}}@keyframes integrationConflict{to{opacity:1;}}@keyframes integrationRecord{to{opacity:1;transform:translateX(0);}}@keyframes integrationCaption{to{opacity:1;}}@keyframes aiExtractResolve{to{opacity:1;transform:translateY(0);}}@keyframes aiTransformResolve{to{opacity:1;transform:translateY(0);}}@keyframes aiControlCard{to{opacity:1;transform:translateY(0);}}@keyframes aiControlResolve{to{opacity:1;transform:translateY(0);}}@keyframes aiConfidenceFill{to{width:72%;}}@keyframes biDriverResolve{to{opacity:1;transform:translateY(0);}}@keyframes biDriverBar{to{opacity:1;transform:scaleX(1);}}@keyframes biLedgerResolve{to{opacity:1;transform:translateY(0);}}@keyframes biProcessCard{to{opacity:1;transform:translateY(0);}}@keyframes biProcessRow{to{opacity:1;transform:translateY(0);}}@keyframes biProcessResult{to{opacity:1;}}@keyframes biProcessDriver{to{transform:scaleX(1);}}@keyframes perspectiveLensOne{0%,100%{transform:translate(-58px,-27px) rotate(-7deg);}48%,58%{transform:translate(0,0) rotate(0);}}@keyframes perspectiveLensTwo{0%,100%{transform:translate(56px,-23px) rotate(6deg);}48%,58%{transform:translate(0,0) rotate(0);}}@keyframes perspectiveLensThree{0%,100%{transform:translate(-52px,28px) rotate(6deg);}48%,58%{transform:translate(0,0) rotate(0);}}@keyframes perspectiveLensFour{0%,100%{transform:translate(55px,25px) rotate(-6deg);}48%,58%{transform:translate(0,0) rotate(0);}}@keyframes perspectiveLensCore{0%,35%,100%{transform:scale(.75);opacity:.58;}52%,65%{transform:scale(1.18);opacity:1;}}@keyframes perspectiveSignal{0%,100%{transform:scale(.72);opacity:.55;}45%{transform:scale(1.18);opacity:1;}}@keyframes aboutWhyPulse{0%,100%{transform:scale(.9);opacity:.72;}50%{transform:scale(1.18);opacity:1;}}@keyframes aboutWhyFloat{0%,100%{transform:translateY(0);}50%{transform:translateY(-7px);}}@keyframes aboutDecisionSignal{0%{left:2%;opacity:0;transform:scale(.72);}15%{opacity:1;}76%{left:72%;opacity:1;transform:scale(1);}100%{left:88%;opacity:0;transform:scale(.7);}}@keyframes aboutDecisionForward{0%{left:0;opacity:0;transform:scale(.72);}12%{opacity:1;}86%{opacity:1;}100%{left:calc(100% - 9px);opacity:0;transform:scale(.82);}}@keyframes aboutDecisionReturn{0%{left:calc(100% - 9px);opacity:0;transform:scale(.72);}12%{opacity:1;}86%{opacity:1;}100%{left:0;opacity:0;transform:scale(.82);}}@keyframes aboutRevealFallback{from{opacity:0;transform:translateY(20px);}to{opacity:1;transform:translateY(0);}}body[data-page="about"] [data-reveal]{animation:aboutRevealFallback .65s ease both;}[data-reveal]{opacity:0;transform:translateY(20px);transition:opacity .65s ease,transform .65s ease;}[data-reveal].is-visible{opacity:1;transform:translateY(0);}@media (max-width:1120px){.site-nav{gap:17px;}.site-nav a{font-size:.87rem;}.site-header .brand-panel{width:106px;}.footer-grid{grid-template-columns:1.2fr 1fr 1fr;}.footer-grid>div:last-child{grid-column:2 / 4;}}@media (max-width:1020px){.editorial-hero{padding-top:78px;}.footer-grid{grid-template-columns:1.2fr 1fr 1fr;}.footer-grid>div:last-child{grid-column:2 / 4;}}@media (max-width:860px){.menu-toggle{display:block;}.site-nav{--nav-scale:1;position:absolute;left:14px;right:14px;top:72px;display:none;flex-direction:column;align-items:stretch;gap:0;padding:14px;background:var(--paper);border:1px solid var(--border);border-radius:18px;box-shadow:var(--shadow);}.site-nav.is-open{display:flex;}.site-nav a{padding:13px 10px;}.nav-mega{width:100%;}.nav-mega::after{display:none;}.nav-products{width:100%;}.nav-products::after{display:none;}.mega-entry{display:grid;grid-template-columns:minmax(0,1fr) 46px;align-items:stretch;gap:0;}.site-nav .mega-page-link{padding:13px 10px;}.mega-trigger{width:46px;justify-content:center;padding:0;}.product-submenu{position:static;width:100%;display:none;margin:2px 0 10px;padding:8px;box-shadow:none;opacity:1;visibility:visible;transform:none;}.nav-products.is-open .product-submenu{display:grid;transform:none;}.mega-panel{position:static;width:100%;display:none;grid-template-columns:1fr;margin:2px 0 10px;padding:10px;border-radius:16px;box-shadow:none;opacity:1;visibility:visible;transform:none;}.nav-mega.is-open .mega-panel{display:grid;}.mega-intro{padding:14px;}.mega-intro strong{margin:12px 0;}.site-nav .mega-intro a{padding:0;margin-top:4px;}.mega-service-grid{grid-template-columns:1fr;}.mega-service-amber{grid-column:auto;}.site-nav .mega-service-card{padding:12px;}.nav-cta{margin-top:6px;text-align:center;}}@media (max-width:780px){.container{width:min(calc(100% - 28px),var(--container));}.header-inner{min-height:74px;}.site-header .brand-panel{width:106px;min-height:0;}h1{font-size:clamp(2.65rem,10.5vw,3.55rem);line-height:1.02;}.editorial-hero{min-height:78svh;padding-top:64px;}.editorial-hero .section-kicker{margin:0;}.section{padding:68px 0;}.footer-grid{grid-template-columns:1fr;}.footer-grid>div:last-child{grid-column:auto;}.footer-bottom{grid-template-columns:1fr;justify-items:start;}.footer-growth{grid-column:auto;justify-self:start;}}@media (max-width:520px){.button{width:100%;}.principles div{grid-template-columns:1fr;gap:2px;}details p{padding-right:0;}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto;}*,*::before,*::after{animation-duration:.01ms !important;animation-iteration-count:1 !important;transition-duration:.01ms !important;}[data-reveal]{opacity:1;transform:none;}}@keyframes capabilitiesSignalTravel{0%,8%{transform:translateX(0) scale(1.08);}22%,30%{transform:translateX(70px) scale(1.08);}44%,56%{transform:translateX(140px) scale(1.16);}70%,78%{transform:translateX(70px) scale(1.08);}92%,100%{transform:translateX(0) scale(1.08);}}@keyframes bridgeCardSource{from{opacity:0;transform:translate(-8px,8px) rotate(-2deg);}}@keyframes bridgeCardJourney{from{opacity:0;transform:translateY(8px);}}@keyframes bridgeCardOutcome{from{opacity:0;transform:translate(8px,-8px) rotate(2deg);}}@keyframes bridgeTrace{to{stroke-dashoffset:0;}}@keyframes bridgeResolve{0%{opacity:0;transform:scale(.92);box-shadow:0 0 0 0 rgba(85,124,123,0);}72%{opacity:1;transform:scale(1.04);box-shadow:0 0 0 18px rgba(85,124,123,.09);}100%{opacity:1;transform:scale(1);}}@keyframes evidenceQuestionIn{to{opacity:1;transform:translateY(0);}}@keyframes evidenceCardIn{to{opacity:1;transform:translateY(0);}}@keyframes evidenceMarkerResolve{from{opacity:0;left:0;}to{opacity:1;left:9%;}}.data-bridge{position:absolute;z-index:2;border:1px solid rgba(21,24,23,.16);border-radius:14px;background:#fff;box-shadow:0 10px 24px rgba(39,34,27,.08);}.data-bridge{left:42%;top:34%;width:26%;min-height:120px;display:flex;flex-direction:column;justify-content:center;padding:18px;background:var(--charcoal);color:#fff;}.data-bridge span{color:#ff7a7f;font-size:.72rem;font-weight:700;}.data-bridge strong{margin-top:8px;font-size:.94rem;}@keyframes feedbackNodeIn{to{opacity:1;transform:translateY(0);}}@keyframes feedbackPathTrace{to{stroke-dashoffset:0;}}@media (max-width:680px){.data-bridge{left:39%;width:28%;padding:12px;}}html{overflow-x:clip;}body{min-width:320px;overflow-wrap:break-word;}body.nav-open{overflow:hidden;}.container{width:min(calc(100% - clamp(32px,5vw,64px)),var(--container));}h1,h2,h3{text-wrap:balance;}p{text-wrap:pretty;}.button,.menu-toggle,.site-nav a,.mega-trigger{min-height:44px;}.site-nav>a{display:inline-flex;align-items:center;}.menu-toggle{width:44px;height:44px;padding:7px 9px;cursor:pointer;}@media (max-width:1120px){.header-inner{gap:22px;}.site-nav{gap:15px;}.site-nav a,.mega-trigger{font-size:.95rem;}}@media (min-width:861px) and (max-width:1180px){.header-inner{min-height:68px;gap:18px;}.site-header .brand-panel{width:88px;}.site-nav{--nav-scale:.76;gap:12px;}.site-nav a,.mega-trigger{min-height:38px;font-size:.82rem;}.site-nav .nav-cta{min-height:38px;padding:7px 13px;box-shadow:0 6px 14px rgba(23,23,22,.11);}.mega-panel{top:68px;}}@media (max-width:860px){.header-inner{min-height:74px;}.site-nav{top:calc(100% + 8px);max-height:calc(100dvh - 94px);overflow-y:auto;overscroll-behavior:contain;}.site-nav a,.mega-trigger{min-height:46px;font-size:.94rem;}.nav-cta{display:flex;align-items:center;justify-content:center;}}@media (max-width:700px){.container{width:min(calc(100% - 28px),var(--container));}.section{padding-block:clamp(58px,15vw,76px);}h1{font-size:clamp(2.55rem,11.5vw,3.4rem);}.button{padding-inline:20px;}}@media (max-width:520px){.button{width:auto;}}@media (prefers-reduced-motion:reduce){.button:hover{transform:none;}}@media (max-width:1100px){.editorial-hero{min-height:auto;padding-top:78px;}}@media (max-width:780px){.editorial-hero{min-height:auto;padding-top:58px;}}body[data-page="home"] .site-header{position:fixed;left:0;right:0;border-bottom-color:transparent;background:transparent;box-shadow:none;-webkit-backdrop-filter:none;backdrop-filter:none;transition:background-color .28s ease,border-color .28s ease,box-shadow .28s ease,-webkit-backdrop-filter .28s ease,backdrop-filter .28s ease;}body[data-page="home"] .site-header.is-scrolled{border-bottom-color:rgba(20,20,20,.08);background:rgba(248,246,239,.88);box-shadow:0 8px 30px rgba(20,20,20,.05);-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px);}@media (prefers-reduced-motion:reduce){body[data-page="home"] .site-header{transition:none;}}body[data-page="what-we-build"] .site-header,body[data-page="what-we-build"] .site-header.is-scrolled{border-bottom-color:transparent;background:transparent;box-shadow:none;backdrop-filter:none;}.wwb-hero-map{position:relative;top:5%;min-width:0;min-height:clamp(400px,32vw,450px);display:grid;grid-template-columns:minmax(0,1fr) minmax(145px,170px) minmax(0,1fr);align-items:center;gap:10px;padding:clamp(18px,2vw,28px) clamp(22px,2.5vw,34px) clamp(64px,5vw,76px);border:1px solid var(--border);border-radius:var(--radius-lg);background:rgba(255,253,249,.74);box-shadow:var(--shadow-soft);}.wwb-signal-stack,.wwb-map-result{position:relative;z-index:3;display:grid;gap:clamp(16px,2vw,24px);}.wwb-signal-stack,.wwb-map-result{width:100%;min-width:0;}.wwb-signal-stack{gap:clamp(16px,2vw,24px);}.wwb-signal-stack span,.wwb-map-result span{position:relative;box-shadow:0 7px 18px rgba(28,25,20,.05);}.wwb-signal-stack span,.wwb-map-result span{width:100%;min-width:0;min-height:54px;display:grid;place-items:center;padding:8px 10px;border:1px solid var(--border);border-radius:999px;background:var(--paper-strong);color:var(--graphite);font-size:.76rem;font-weight:700;}.wwb-signal-stack span:nth-child(1){background:var(--blue-soft);}.wwb-signal-stack span:nth-child(2){background:var(--sage-soft);}.wwb-signal-stack span:nth-child(3){background:var(--amber-soft);}.wwb-signal-stack span:nth-child(4){background:var(--clay-soft);}.wwb-map-result span:nth-child(1){background:var(--sage-soft);}.wwb-map-result span:nth-child(2){background:var(--amber-soft);}.wwb-map-result span:nth-child(3){background:var(--blue-soft);}.wwb-map-connectors{position:absolute;z-index:2;inset:0;width:100%;height:100%;overflow:visible;pointer-events:none;}.wwb-map-connectors line{stroke:rgba(85,124,123,.42);stroke-width:2;stroke-linecap:round;vector-effect:non-scaling-stroke;}.wwb-map-loop{position:absolute;z-index:3;bottom:clamp(26px,3vw,38px);left:50%;min-width:250px;padding:12px 24px;border:1px solid rgba(85,124,123,.32);border-radius:999px;background:var(--sage-soft);color:var(--brand-sage-deep);font-size:.72rem;font-weight:700;letter-spacing:.04em;text-align:center;box-shadow:0 8px 20px rgba(28,25,20,.06);transform:translateX(-50%);}.wwb-map-core{position:relative;z-index:4;width:100%;min-width:0;max-width:170px;justify-self:center;aspect-ratio:1;display:grid;place-content:center;gap:5px;padding:18px;border-radius:50%;background:var(--charcoal);color:#fff;text-align:center;box-shadow:0 0 0 10px rgba(85,124,123,.1),0 18px 42px rgba(23,23,22,.18);}.wwb-map-core strong{margin-top:14px;font-size:clamp(1.08rem,2vw,1.4rem);overflow-wrap:anywhere;}.wwb-map-core small{color:rgba(255,255,255,.72);font-size:.66rem;line-height:1.3;}@keyframes wwb-dot-between-circles{from{transform:translate(calc(-50% - clamp(66px,5.8vw,88px)),-50%);}to{transform:translate(calc(-50% + clamp(66px,5.8vw,88px)),-50%);}}@keyframes wwb-foundation-source{0%,72%,100%{transform:translateY(0);box-shadow:0 7px 18px rgba(28,25,20,.04);}82%{transform:translateY(-3px);box-shadow:0 11px 24px rgba(28,25,20,.1);}}@keyframes wwb-foundation-dot{0%{transform:translate(-50%,-50%);}45%,55%{transform:translate(-50%,22px);}100%{transform:translate(-50%,-50%);}}@keyframes wwb-intelligence-source{0%,68%,100%{transform:translateX(0);}80%{transform:translateX(3px);}}@keyframes wwb-intelligence-dot{0%{transform:translate(-50%,-50%);}48%,58%{transform:translate(52px,-50%);}100%{transform:translate(-50%,-50%);}}@keyframes wwb-journey-map-signal{0%{opacity:0;transform:translate(-50%,0);}8%{opacity:1;}46%{opacity:1;transform:translate(-50%,112px);}54%{opacity:0;transform:translate(-50%,145px);}62%{opacity:1;transform:translate(-50%,175px);}92%{opacity:1;transform:translate(-50%,220px);}100%{opacity:0;transform:translate(-50%,220px);}}@keyframes wwb-profitable-customer{0%,88%,100%{transform:scale(1);box-shadow:0 8px 20px rgba(28,25,20,.08);}94%{transform:scale(1.025);box-shadow:0 0 0 8px rgba(126,137,117,.15),0 12px 28px rgba(28,25,20,.14);}}@keyframes wwb-attribution-signal{0%,12%{left:0;opacity:0;transform:translate(0,-50%);}20%{opacity:1;}76%{left:calc(100% - 11px);opacity:1;transform:translate(0,-50%);}84%,100%{left:calc(100% - 11px);opacity:0;transform:translate(0,-50%);}}@keyframes wwb-decision-signal{0%,18%{top:-2px;opacity:0;}28%{opacity:1;}72%{opacity:1;}82%,100%{top:19px;opacity:0;}}@keyframes wwb-decision-step{0%,12%,100%{transform:translateY(0);box-shadow:0 8px 20px rgba(28,25,20,.045);}18%{transform:translateY(-2px);box-shadow:0 0 0 4px rgba(230,45,52,.07),0 12px 26px rgba(28,25,20,.1);}26%{transform:translateY(0);}}@keyframes wwb-products-signal{from{transform:translate(calc(-50% - clamp(64px,7vw,103px)),-50%);}to{transform:translate(calc(-50% + clamp(64px,7vw,103px)),-50%);}}@media (max-width:1100px){.wwb-hero-map{min-height:450px;grid-template-columns:minmax(0,1fr) 150px minmax(0,1fr);padding:22px 28px 70px;}}@media (max-width:860px){.wwb-hero-map{top:0;width:min(100%,620px);min-height:440px;grid-template-columns:minmax(0,1fr) 140px minmax(0,1fr);}}@media (max-width:680px){.wwb-hero-map{min-height:410px;grid-template-columns:1fr 100px 1fr;gap:8px;padding:14px 18px 62px;}.wwb-hero-map::before{left:20%;width:24%;}.wwb-hero-map::after{right:20%;width:24%;}.wwb-map-core{padding:10px;}.wwb-map-core strong{font-size:1.18rem;}.wwb-map-core small{font-size:.54rem;}.wwb-signal-stack span,.wwb-map-result span{min-height:38px;padding:7px 5px;font-size:.62rem;}}@keyframes wwb-intelligence-dot-mobile{0%{transform:translate(-50%,-50%);}48%,58%{transform:translate(-50%,36px);}100%{transform:translate(-50%,-50%);}}@keyframes wwb-attribution-signal-mobile{0%,12%{opacity:0;transform:translate(-50%,0);}20%{opacity:1;}76%{opacity:1;transform:translate(-50%,20px);}84%,100%{opacity:0;transform:translate(-50%,20px);}}@media (max-width:430px){.wwb-hero-map{grid-template-columns:1fr 86px 1fr;padding:14px 14px 72px;}.wwb-map-core small{display:none;}}.mega-product-links{width:100%;display:grid;gap:7px;margin-top:16px;padding-top:14px;border-top:1px solid var(--border);}.site-nav .mega-intro .mega-product-links a{margin:0;padding:0;color:var(--muted);font-size:.7rem;font-weight:700;}.site-nav .mega-intro .mega-product-links a:hover{color:var(--brand-teal);}@keyframes bridgeHubLine{0%,100%{opacity:.35;filter:saturate(.7);}46%,58%{opacity:1;filter:saturate(1.4);}}@keyframes bridgeHubPulse{0%,100%{transform:translateX(-50%) scale(.9);opacity:.72;}50%{transform:translateX(-50%) scale(1.12);opacity:1;}}@keyframes bridgeHubDataTravel{0%{left:0;opacity:0;}8%{opacity:1;}92%{opacity:1;}100%{left:calc(100% - 12px);opacity:0;}}@keyframes bridgeFoundationDataIn{0%{opacity:0;transform:translate(-50%,0);}10%{opacity:1;}90%{opacity:1;}100%{opacity:0;transform:translate(-50%,calc(-1 * var(--foundation-flow)));}}@keyframes quantHeroInput{0%,5%,100%{opacity:.68;}13%,88%{opacity:1;}}@keyframes quantHeroCheck{0%,26%,100%{opacity:.5;transform:translateX(-2px);}38%,88%{opacity:1;transform:none;}}@keyframes quantHeroCard{0%,42%,100%{transform:translateY(0);}54%,88%{transform:translateY(-3px);box-shadow:0 20px 40px rgba(28,25,20,.14);}}@keyframes quantHeroApproval{0%,52%,100%{opacity:.55;}64%,88%{opacity:1;}}@keyframes quantHeroDecision{0%,62%,100%{opacity:.7;transform:translateX(0);}74%,88%{opacity:1;transform:translateX(3px);}}@keyframes quantHeroPulse{0%{box-shadow:0 0 0 0 rgba(211,168,88,.25);}70%{box-shadow:0 0 0 7px rgba(211,168,88,0);}100%{box-shadow:0 0 0 0 rgba(211,168,88,0);}}@keyframes bridgeGapTravel{0%,8%{left:0;opacity:1;transform:scale(1);}34%{left:34%;opacity:1;transform:scale(1);}44%{left:41%;opacity:.28;transform:scale(.72);}54%{left:49%;opacity:1;transform:scale(1.08);}90%,100%{left:calc(100% - 15px);opacity:1;transform:scale(1);}}@keyframes bridgeSourceTravel{0%,10%{left:25px;opacity:0;transform:scale(.7);}14%{left:25px;opacity:1;transform:scale(1);}44%{left:calc(50% - 8px);opacity:1;transform:scale(1);}46%,56%{left:calc(50% - 8px);opacity:0;transform:scale(.7);}60%{left:calc(50% - 8px);opacity:1;transform:scale(1);}90%{left:calc(100% - 47px);opacity:1;transform:scale(1);}92%,100%{left:calc(100% - 47px);opacity:0;transform:scale(.7);}}@keyframes bridgeSourceClick{0%,11%{transform:scale(1.25);}15%,100%{transform:scale(1);}}@keyframes bridgeSourceLead{0%,44%{transform:scale(1);}47%,57%{transform:scale(1.25);}60%,100%{transform:scale(1);}}@keyframes bridgeSourceSale{0%,90%{transform:scale(1);}93%,100%{transform:scale(1.25);}}@keyframes bridgeMapTravel{0%{left:28%;opacity:0;}8%{opacity:1;}92%{opacity:1;}100%{left:calc(72% - 12px);opacity:0;}}@keyframes bridgePillarTravel{0%,8%{left:7%;}34%{left:35%;}66%{left:64%;}92%,100%{left:89%;}}@keyframes bridgePillarWaveOne{0%{opacity:.75;transform:scale(.82);}7%{opacity:0;transform:scale(2);}8%,100%{opacity:0;transform:scale(.82);}}@keyframes bridgePillarWaveTwo{0%,30%{opacity:0;transform:scale(.82);}34%{opacity:.75;transform:scale(.82);}41%{opacity:0;transform:scale(2);}42%,100%{opacity:0;transform:scale(.82);}}@keyframes bridgePillarWaveThree{0%,62%{opacity:0;transform:scale(.82);}66%{opacity:.75;transform:scale(.82);}73%{opacity:0;transform:scale(2);}74%,100%{opacity:0;transform:scale(.82);}}@keyframes bridgePillarWaveFour{0%,88%{opacity:0;transform:scale(.82);}92%{opacity:.75;transform:scale(.82);}99%{opacity:0;transform:scale(2);}100%{opacity:0;transform:scale(.82);}}@keyframes bridgeHandoffThreadOne{0%,8%{transform:scaleX(0);}22%,88%{transform:scaleX(1);}96%,100%{transform:scaleX(0);}}@keyframes bridgeHandoffThreadTwo{0%,30%{transform:scaleX(0);}44%,88%{transform:scaleX(1);}96%,100%{transform:scaleX(0);}}@keyframes bridgeHandoffThreadThree{0%,52%{transform:scaleX(0);}66%,88%{transform:scaleX(1);}96%,100%{transform:scaleX(0);}}@keyframes bridgeHandoffOrigin{0%,15%{border-color:var(--brand-teal);background:color-mix(in srgb,var(--blue-soft) 55%,var(--paper-strong));}24%,100%{border-color:var(--border);background:var(--paper-strong);}}@keyframes bridgeHandoffWhatsApp{0%,18%{border-color:var(--border);}25%,37%{border-color:var(--brand-teal);background:color-mix(in srgb,var(--sage-soft) 52%,var(--paper-strong));}45%,100%{border-color:var(--border);background:var(--paper-strong);}}@keyframes bridgeConversationCue{0%,22%{opacity:0;transform:translate(-50%,4px);}27%,36%{opacity:1;transform:translate(-50%,0);}43%,100%{opacity:0;transform:translate(-50%,-2px);}}@keyframes bridgeHandoffQualified{0%,40%{border-color:var(--border);}47%,59%{border-color:var(--brand-teal);background:color-mix(in srgb,var(--sage-soft) 68%,var(--paper-strong));}67%,100%{border-color:var(--border);background:var(--paper-strong);}}@keyframes bridgeQualificationCue{0%,45%{opacity:0;transform:translate(-50%,-3px);}50%,61%{opacity:1;transform:translate(-50%,0);}69%,100%{opacity:0;transform:translate(-50%,2px);}}@keyframes bridgeHandoffRevenue{0%,61%{background:var(--charcoal);}68%,88%{background:color-mix(in srgb,var(--charcoal) 82%,var(--brand-teal));}96%,100%{background:var(--charcoal);}}@keyframes bridgeRevenueConfirmation{0%,65%{opacity:0;transform:scale(.85);}70%,88%{opacity:1;transform:scale(1);}96%,100%{opacity:0;transform:scale(.85);}}@keyframes bridgeWaCustomer{0%,2%{opacity:0;transform:translateY(5px);}6%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaPending{0%,1%,100%{opacity:0;}3%,11%{opacity:1;}15%{opacity:0;}}@keyframes bridgeWaPendingPulse{0%{box-shadow:0 0 0 0 rgba(110,152,144,.24);transform:scale(.9);}70%{box-shadow:0 0 0 7px rgba(110,152,144,0);transform:scale(1.08);}100%{box-shadow:0 0 0 0 rgba(110,152,144,0);transform:scale(.9);}}@keyframes bridgeWaQuestion{0%,11%{opacity:0;transform:translateY(5px);}15%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaChoices{0%,21%{opacity:0;transform:translateY(4px);}25%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaFollowup{0%,35%{opacity:0;transform:translateY(5px);}39%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaTimeline{0%,45%{opacity:0;transform:translateY(4px);}49%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaCardTitle{0%,53%{opacity:0;}57%,94%{opacity:1;}98%,100%{opacity:0;}}@keyframes bridgeWaFieldOne{0%,59%{opacity:0;transform:translateX(-4px);}63%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaFieldTwo{0%,65%{opacity:0;transform:translateX(-4px);}69%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaFieldThree{0%,71%{opacity:0;transform:translateX(-4px);}75%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaFieldFour{0%,77%{opacity:0;transform:translateX(-4px);}81%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes bridgeWaKnowledge{0%,83%{opacity:0;transform:translateY(4px);}87%,94%{opacity:1;transform:none;}98%,100%{opacity:0;transform:none;}}@keyframes quantHandoffDraw{to{stroke-dashoffset:0;}}@keyframes quantHandoffResolve{to{opacity:1;transform:scale(1);}}@keyframes bridgeReliabilityResolve{to{opacity:1;transform:translateY(0);}}@keyframes bridgeBuildSettle{to{opacity:1;transform:translateY(0);}}@keyframes bridgeForecastEvidenceOnce{to{opacity:1;transform:translateY(-1px);}}@keyframes bridgeForecastDrawOnce{to{stroke-dashoffset:0;}}@keyframes bridgeVarianceOnce{to{opacity:1;}}@keyframes bridgeForecastResolveOnce{to{opacity:1;transform:none;}}@keyframes bridgeTraceConfirm{to{opacity:1;transform:translateY(0);box-shadow:0 9px 18px rgba(28,25,20,.055);}}@keyframes bridgeTraceCheck{to{opacity:1;transform:scale(1);}}@keyframes bridgeTraceStatus{to{opacity:1;}}@keyframes quantViewsLens{0%,100%{border-color:rgba(85,124,123,.3);transform:scale(.98);}35%,52%{border-color:rgba(85,124,123,.58);transform:scale(1.02);}}@keyframes quantViewsFocus{0%{left:66px;transform:translate(-50%,-50%) scale(.92);box-shadow:0 0 0 9px rgba(230,45,52,.1);}50%{transform:translate(-50%,-50%) scale(1.04);box-shadow:0 0 0 12px rgba(230,45,52,.14);}100%{left:274px;transform:translate(-50%,-50%) scale(.92);box-shadow:0 0 0 9px rgba(230,45,52,.1);}}@keyframes quantViewReveal{to{opacity:1;transform:translateY(0);}}@keyframes quantPulseBand{to{opacity:1;}}@keyframes quantPulseLine{to{stroke-dashoffset:0;}}@keyframes quantPulseResolve{to{opacity:1;}}@keyframes quantPulseStatus{to{opacity:1;transform:none;}}@keyframes quantEvidenceState{to{opacity:1;transform:none;}}@keyframes quantEvidenceCase{0%{left:16.66%;}48%{left:50%;}100%{left:83.33%;}}@keyframes quantEvidenceCheck{to{opacity:1;border-color:rgba(85,124,123,.32);}}@keyframes quantEvidenceVerdict{to{opacity:1;}}@keyframes quantGradeSignal{to{opacity:1;transform:translateY(0);}}@keyframes quantGradeResult{from{opacity:0;transform:translateY(5px);}to{opacity:1;transform:translateY(0);}}@media (max-width:860px){.mega-product-links{margin-top:12px;}}body:not([data-page="home"]){--internal-heading-font:"Manrope","DM Sans",sans-serif;--internal-h1-size:clamp(3.15rem,5.2vw,5.4rem);--internal-h2-size:clamp(2.45rem,4.2vw,4.2rem);--internal-feature-h3-size:clamp(2.15rem,3.6vw,3.6rem);--internal-card-h3-size:clamp(1.35rem,1.8vw,1.8rem);--internal-heading-line-height:1;--internal-heading-tracking:-.045em;}@media (max-width:680px){body:not([data-page="home"]){--internal-h1-size:clamp(2.85rem,12vw,3.75rem);--internal-h2-size:clamp(2.25rem,10vw,3.15rem);--internal-feature-h3-size:clamp(2rem,9vw,2.75rem);--internal-card-h3-size:clamp(1.3rem,6vw,1.65rem);}}.section-kicker{width:fit-content;padding:4px 7px;border-radius:2px;background:var(--brand-teal-soft);color:var(--charcoal);box-shadow:inset 0 0 0 1px rgba(85,124,123,.08);}.editorial-hero .section-kicker span{padding:0;background:transparent;box-shadow:none;}@media (min-width:861px){.mega-service-grid{align-self:stretch;grid-template-rows:repeat(2,minmax(100px,1fr));}.mega-service-card{height:100%;}}@media (min-width:861px) and (max-height:820px){.mega-product-links{margin-top:10px;padding-top:8px;}.mega-service-grid{grid-auto-rows:unset;grid-template-rows:repeat(2,minmax(96px,1fr));}.mega-service-card{min-height:96px;height:100%;}.mega-service-card small{display:block;font-size:.64rem;line-height:1.3;}}body[data-page="insights"]{background:#f7f3eb;}body[data-page="insights"] .site-header{border-bottom-color:transparent;background:transparent;box-shadow:none;-webkit-backdrop-filter:none;backdrop-filter:none;}body[data-page="insights"] .site-header.is-scrolled{border-bottom-color:rgba(23,23,22,.12);background:rgba(247,243,235,.92);box-shadow:0 8px 28px rgba(37,34,29,.05);-webkit-backdrop-filter:blur(18px);backdrop-filter:blur(18px);}@keyframes insightsClaimIn{to{opacity:1;transform:translateX(0);}}@keyframes insightsPathDraw{to{stroke-dashoffset:0;}}@keyframes insightsConvergence{to{opacity:1;filter:drop-shadow(0 0 7px rgba(230,45,52,.25));}}@keyframes insightsPanelIn{to{opacity:1;transform:translateY(0);}}.insights-category{margin:0 0 clamp(20px,1.5vw,26px);color:#527e7c;font-size:.78rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;}.insights-related{padding:clamp(76px,9vw,140px) 0;}.insights-related h2{margin:18px 0 48px;max-width:960px;font-size:clamp(2.6rem,4.6vw,5.2rem);line-height:1;letter-spacing:-.05em;}.insights-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;}.insights-card{min-width:0;}.insights-card>a{height:100%;display:flex;flex-direction:column;padding:18px 18px 30px;color:inherit;text-decoration:none;border:1px solid var(--border);border-radius:28px;background:#fbfaf6;box-shadow:0 14px 34px rgba(23,23,22,.055);transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease;}.insights-card>a:hover,.insights-card>a:focus-visible{transform:translateY(-5px);border-color:rgba(85,124,123,.46);box-shadow:0 22px 45px rgba(23,23,22,.09);}.insights-card-visual{display:flex;align-items:center;min-height:170px;padding:22px;margin-bottom:28px;border-radius:20px;background:linear-gradient(135deg,#e9ded3,#dbe7e9);overflow:hidden;}.insights-card-visual>span{display:grid;place-items:center;min-width:82px;min-height:58px;margin-left:-8px;padding:10px;border:1px solid rgba(85,124,123,.28);border-radius:999px;background:rgba(255,255,255,.78);font-size:.72rem;font-weight:700;text-align:center;transform:translateX(calc(var(--i) * -5px));}.editorial-metric{position:relative;z-index:2;display:grid;align-content:center;gap:9px;width:39%;min-height:112px;padding:18px;border:1px solid rgba(69,84,77,.18);border-radius:19px;background:rgba(255,253,249,.96);box-shadow:0 14px 26px rgba(37,43,39,.09);transition:transform .28s ease;}.editorial-metric--ads{border-top:4px solid #799b96;transform:rotate(-1deg);}.editorial-metric--outcome{border-top:4px solid #c8896d;transform:rotate(1deg);}.editorial-metric small,.editorial-sale small,.editorial-recommendation small{color:#5c7470;font-size:.54rem;font-weight:850;letter-spacing:.075em;line-height:1.25;overflow-wrap:anywhere;text-transform:uppercase;}.editorial-metric strong{color:#242622;font-size:clamp(.83rem,1.05vw,1.03rem);line-height:1.15;}.editorial-metric strong i{color:#557c7b;font-style:normal;}.editorial-metric--outcome strong i{color:#a76650;}.editorial-broken-link{position:absolute;left:39%;right:39%;top:51%;z-index:3;height:2px;border-top:2px dashed rgba(85,124,123,.62);}.editorial-broken-link::before{content:"!";position:absolute;left:50%;top:0;display:grid;place-items:center;width:30px;height:30px;border:5px solid rgba(238,226,199,.78);border-radius:50%;background:#fffaf1;color:#a76650;font-size:.85rem;font-weight:900;transform:translate(-50%,-55%);}.editorial-broken-link::after{content:"";position:absolute;left:calc(50% - 4px);top:-5px;width:8px;height:12px;background:#fffaf1;}.editorial-broken-link span{position:absolute!important;left:50%;top:24px;color:#6f675b!important;font-size:.48rem!important;font-weight:850!important;letter-spacing:.05em;white-space:nowrap;text-transform:uppercase;transform:translateX(-50%)!important;}.editorial-source,.editorial-sale{position:relative;z-index:2;display:grid;place-items:center;gap:7px;min-width:76px;min-height:80px;padding:12px;border:1px solid rgba(65,82,74,.17);border-radius:16px;background:rgba(255,253,249,.9);box-shadow:0 13px 25px rgba(42,51,46,.08);}.editorial-source i{width:38px;height:25px;border:2px solid #71918b;border-radius:6px;}.editorial-source i::before{content:"";display:block;height:5px;border-bottom:1px solid rgba(85,124,123,.4);}.editorial-source span{color:#35423d!important;font-size:.64rem!important;font-weight:800!important;}.editorial-chat{position:relative;z-index:3;display:grid;gap:7px;width:104px;padding:20px 15px 24px;border:1px solid rgba(74,124,96,.28);border-radius:30px 30px 30px 10px;background:#dbe8dc;box-shadow:0 18px 32px rgba(59,91,73,.13);transition:transform .28s ease;}.editorial-chat::after{content:"";position:absolute;left:5px;bottom:-8px;width:24px;height:23px;background:#dbe8dc;clip-path:polygon(0 0,100% 0,0 100%);}.editorial-chat i{display:block;height:8px;border-radius:99px;background:rgba(255,255,255,.92);}.editorial-chat i:nth-child(2){width:72%;justify-self:end;background:#a9c6b1;}.editorial-chat i:nth-child(3){width:55%;}.editorial-sale strong{font-size:.95rem;text-transform:uppercase;}.editorial-journey-line{position:absolute;z-index:1;left:18%;right:18%;top:51%;height:42%;border-top:3px solid rgba(85,124,123,.58);border-radius:50%;transform:translateY(-18%);}.editorial-recommendation,.editorial-action{position:relative;z-index:2;display:grid;align-content:center;gap:8px;min-height:94px;padding:15px;border:1px solid rgba(63,72,67,.17);border-radius:17px;background:rgba(255,253,249,.94);box-shadow:0 13px 25px rgba(45,44,38,.075);}.editorial-recommendation{width:34%;border-top:4px solid #769993;}.editorial-recommendation b{font-size:.72rem;line-height:1.2;}.editorial-recommendation::after,.editorial-gate::after{content:"";position:absolute;left:100%;top:50%;width:17px;border-top:2px solid rgba(85,124,123,.5);}.editorial-gate{position:relative;z-index:3;display:grid;place-items:center;gap:7px;width:36%;min-height:116px;padding:14px 8px;border:1px solid rgba(164,96,72,.3);border-radius:22px;background:#e8cabc;box-shadow:0 16px 29px rgba(114,75,59,.12);text-align:center;transition:transform .28s ease;}.editorial-gate i{display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:#fff9f4;color:#9e604a;font-style:normal;font-weight:900;}.editorial-gate strong{font-size:.59rem;line-height:1.2;letter-spacing:.025em;text-transform:uppercase;}.editorial-action{width:22%;min-width:0;min-height:94px;padding-inline:8px;place-items:center;background:#dce7d9;border-top:4px solid #7f9c83;color:#294238;font-size:.74rem;font-weight:850;text-align:center;text-transform:uppercase;}.insights-card>a:hover .editorial-metric--ads{transform:rotate(-2deg) translateY(-3px);}.insights-card>a:hover .editorial-metric--outcome{transform:rotate(2deg) translateY(-3px);}.insights-card>a:hover .editorial-chat,.insights-card>a:hover .editorial-gate{transform:translateY(-3px);}.insights-card h3{margin:0 0 18px;font-family:"Newsreader",serif;font-size:clamp(1.8rem,2.7vw,2.8rem);line-height:1.02;}.insights-card p:not(.insights-category){margin:0;color:var(--graphite);line-height:1.62;}.insights-read{margin-top:auto;padding-top:28px;font-weight:800;}.insights-cta{padding:clamp(64px,5.4vw,82px) 0;background:#dce8e5;}.insights-cta-inner{display:grid;grid-template-columns:minmax(0,.58fr) minmax(340px,.42fr);gap:clamp(42px,5vw,74px);align-items:center;min-height:0;padding:clamp(64px,5vw,78px);border:1px solid rgba(85,124,123,.24);border-radius:32px;background:#fbf9f4;box-shadow:0 18px 42px rgba(42,58,52,.055);}.insights-cta h2{max-width:760px;margin:clamp(24px,1.7vw,28px) 0 clamp(28px,2vw,34px);font-size:clamp(3.4rem,4.2vw,4.8rem);line-height:1;letter-spacing:-.05em;}.insights-cta-copy>p:not(.section-kicker){max-width:690px;margin:0;color:var(--graphite);font-size:1.06rem;line-height:1.65;}.insights-cta .button{margin-top:clamp(30px,2.25vw,38px);}.insight-article-main{background:#faf7f0;}.insight-article-hero{padding:120px 0 92px;border-bottom:1px solid var(--border);background:radial-gradient(circle at 88% 14%,rgba(188,213,215,.4),transparent 28%);}.insights-breadcrumb{display:flex;flex-wrap:wrap;gap:10px;align-items:center;margin-bottom:64px;color:#66706b;font-size:.9rem;}.insights-breadcrumb a{color:#365f5d;}.insights-breadcrumb span:last-child{max-width:min(650px,100%);overflow:hidden;text-overflow:ellipsis;white-space:nowrap;}.insight-article-heading{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(320px,.75fr);gap:clamp(48px,7vw,120px);align-items:center;}.insight-article-heading h1{max-width:1080px;margin:18px 0 28px;font-family:"Newsreader",serif;font-size:clamp(3.8rem,6.5vw,7rem);line-height:.91;letter-spacing:-.045em;}.insight-dek{max-width:850px;margin:0;color:var(--graphite);font-size:clamp(1.14rem,1.5vw,1.38rem);line-height:1.62;}.insight-byline{display:flex;flex-wrap:wrap;gap:32px;margin-top:38px;padding-top:24px;border-top:1px solid var(--border);}.insight-byline span{display:grid;gap:4px;}.insight-byline small{color:#6b716d;}.insight-article-body{padding:clamp(72px,8vw,120px) 24px;}.article-content{width:min(100%,790px);margin:0 auto;}.article-content>p{margin:0 0 1.45em;color:#353733;font-size:clamp(1.08rem,1.25vw,1.2rem);line-height:1.78;}.article-content h2{margin:2.1em 0 .65em;font-family:"Newsreader",serif;font-size:clamp(2.3rem,4vw,4rem);line-height:1;letter-spacing:-.035em;}.article-content h3{margin:2em 0 .6em;font-size:1.45rem;}.article-content a{color:#315f5d;text-decoration-thickness:1px;text-underline-offset:4px;}.article-content blockquote,.article-pull{margin:72px -90px;padding:42px 56px;border-radius:28px;background:#171716;color:#fff;font-family:"Newsreader",serif;font-size:clamp(2rem,3.6vw,3.7rem);line-height:1.08;}.article-principle{margin:50px 0;padding:30px 34px;border:1px solid rgba(85,124,123,.3);border-radius:22px;background:#dfe9e5;}.article-principle strong{display:block;margin-bottom:10px;color:#426b68;text-transform:uppercase;letter-spacing:.11em;}.article-principle p{margin:0;font-size:1.06rem;line-height:1.6;}.article-links{margin-top:80px;padding-top:40px;border-top:1px solid var(--border);}.article-links h2{font-family:"Manrope",sans-serif;font-size:1.5rem;letter-spacing:-.02em;}.article-links ul{list-style:none;margin:24px 0 0;padding:0;}.article-links li+li{margin-top:12px;}.article-links a{display:flex;justify-content:space-between;gap:20px;padding:16px 0;border-bottom:1px solid var(--border);font-weight:700;text-decoration:none;}.insights-related{background:#eef2ef;border-top:1px solid var(--border);}.insights-card-compact .insights-card-visual{min-height:110px;}.insights-card-compact h3{font-size:clamp(1.55rem,2.2vw,2.2rem);}@media (max-width:1050px){.insight-article-heading{grid-template-columns:1fr;}.insights-grid{grid-template-columns:1fr 1fr;}.insights-grid .insights-card:last-child{grid-column:1/-1;}.insights-cta-inner{grid-template-columns:1fr;}}@media (max-width:720px){.insight-article-hero{padding-top:96px;}.insight-article-heading h1{font-size:clamp(3rem,14vw,4.7rem);}.insights-grid{grid-template-columns:1fr;}.insights-grid .insights-card:last-child{grid-column:auto;}.insights-breadcrumb{margin-bottom:44px;}.insights-breadcrumb span:last-child{max-width:270px;}.insight-byline{gap:20px;}.article-content blockquote,.article-pull{margin:54px 0;padding:32px 26px;}.insights-cta{padding:48px 0;}.insights-cta-inner{gap:38px;padding:42px 24px;border-radius:26px;}.insights-cta h2{font-size:clamp(2.625rem,12vw,3.125rem);}.insights-cta .button{width:100%;justify-content:center;}}@media (max-width:430px){.insight-article-heading h1{font-size:2.85rem;}.article-content>p{font-size:1.04rem;}.insights-card-visual{padding-inline:14px;}.insights-card-visual span{min-width:68px;font-size:.65rem;}.editorial-metric{width:42%;min-height:98px;padding:13px;}.editorial-broken-link{left:40%;right:40%;}.editorial-broken-link span{display:none;}.editorial-source,.editorial-sale{min-width:68px;padding:9px;}.editorial-chat{width:86px;padding:17px 12px 21px;}.editorial-recommendation{width:34%;padding:9px;}.editorial-gate{width:36%;min-height:105px;height:auto;padding:9px;}.editorial-action{width:22%;min-width:0;padding:8px 5px;}.editorial-recommendation::after,.editorial-gate::after{width:11px;}}@media (prefers-reduced-motion:reduce){.insights-card>a{transition:none;}}.whatsapp-article .insight-article-hero{padding:96px 0 78px;}.whatsapp-article .insight-article-hero>.container{display:flex;flex-direction:column;}.whatsapp-article .insight-article-heading{order:1;}.whatsapp-article .insights-breadcrumb{order:2;margin:clamp(42px,5vw,68px) 0 0;padding-top:22px;border-top:1px solid var(--border);}.whatsapp-article .insight-article-heading{grid-template-columns:minmax(0,1.08fr) minmax(500px,.92fr);gap:clamp(48px,6vw,92px);}.whatsapp-article .insight-article-heading h1{font-size:clamp(3.55rem,4.8vw,5.25rem);line-height:.94;}.whatsapp-article .article-content{width:min(100%,760px);}.whatsapp-gap-visual{position:relative;min-height:390px;display:grid;align-content:center;gap:18px;padding:30px;overflow:hidden;border:1px solid rgba(85,124,123,.22);border-radius:32px;background:linear-gradient(145deg,#edf2ef,#f6eddf 58%,#efdcd3);box-shadow:0 22px 50px rgba(23,23,22,.07);}.whatsapp-gap-visual>p:first-child{margin:0;color:#4e7774;font-size:.67rem;font-weight:850;letter-spacing:.14em;text-transform:uppercase;}.whatsapp-gap-visibility{display:grid;grid-template-columns:1fr 1fr;color:#6a746e;font-size:.56rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;}.whatsapp-gap-visibility span:last-child{text-align:right;}.whatsapp-gap-path{display:grid;grid-template-columns:repeat(3,minmax(62px,1fr)) 14px repeat(3,minmax(62px,1fr));gap:5px;align-items:center;}.whatsapp-gap-path span,.whatsapp-gap-path strong{min-height:64px;display:grid;place-items:center;padding:8px;border:1px solid rgba(85,124,123,.19);border-radius:13px;background:rgba(255,255,255,.72);font-size:.64rem;text-align:center;}.whatsapp-gap-path strong{background:#dce8de;color:#284b45;}.whatsapp-gap-path i{height:1px;background:#73918d;}.whatsapp-gap-path b{height:90px;border-left:2px dashed #b87560;}.whatsapp-context-thread{display:grid;grid-template-columns:92px 1fr;gap:10px;align-items:center;color:#527b78;font-size:.56rem;font-weight:850;letter-spacing:.1em;text-transform:uppercase;}.whatsapp-context-thread i{height:2px;background:linear-gradient(90deg,#557c7b 0 46%,transparent 46% 49%,#557c7b 49%);transform-origin:left;animation:whatsappContextResolve 1.4s .8s ease-out both;}.whatsapp-gap-caption{margin:0!important;color:#414944!important;font-size:.72rem!important;font-weight:700;text-align:center;}@keyframes whatsappContextResolve{from{transform:scaleX(0);}to{transform:scaleX(1);}}.whatsapp-platform-callout,.whatsapp-do-dont{display:grid;grid-template-columns:.75fr 1.25fr;gap:1px;margin:40px -50px;overflow:hidden;border:1px solid var(--border);border-radius:24px;background:var(--border);}.whatsapp-platform-callout>div,.whatsapp-do-dont>section{padding:28px 30px;background:#fbfaf6;}.whatsapp-platform-callout>div:first-child{background:#dce9ec;}.whatsapp-platform-callout small{display:block;margin-bottom:10px;color:#527b78;font-size:.66rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase;}.whatsapp-platform-callout strong{font-size:1.55rem;}.whatsapp-platform-callout ul,.whatsapp-do-dont ul{display:grid;gap:9px;margin:0;padding-left:20px;}.whatsapp-handoff-map{display:grid;grid-template-columns:1fr 120px 1fr;gap:14px;align-items:stretch;margin:42px -120px;}.whatsapp-handoff-map>div{display:grid;gap:8px;padding:24px;border:1px solid rgba(85,124,123,.18);border-radius:22px;background:#dce9ec;}.whatsapp-handoff-map>div:last-child{background:#f0ddd4;}.whatsapp-handoff-map small{color:#527b78;font-size:.62rem;font-weight:850;letter-spacing:.1em;text-transform:uppercase;}.whatsapp-handoff-map span{padding:9px 11px;border-radius:9px;background:rgba(255,255,255,.68);font-size:.72rem;}.whatsapp-handoff-map>strong{display:grid;place-content:center;gap:5px;border-radius:50%;background:#dfe7da;color:#294c48;text-align:center;}.whatsapp-handoff-map>strong small{color:#68756e;font-size:.5rem;}.whatsapp-source-principle{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:12px;margin:32px 0!important;padding:18px;border-block:1px solid var(--border);text-align:center;}.whatsapp-source-principle b{color:#b36352;font-size:1.5rem;}.whatsapp-source-principle small{flex-basis:100%;color:var(--muted);}.whatsapp-checklist{margin:38px -50px;padding:30px 34px;border:1px solid rgba(85,124,123,.22);border-radius:24px;background:#e7efeb;}.whatsapp-checklist h3{margin:0 0 22px!important;color:#426b68;font-family:"Manrope",sans-serif!important;font-size:1rem!important;letter-spacing:.1em;text-transform:uppercase;}.whatsapp-checklist ul{display:grid;grid-template-columns:1fr 1fr;gap:12px 24px;margin:0;padding:0;list-style:none;}.whatsapp-checklist li{position:relative;padding-left:22px;}.whatsapp-checklist li::before{content:"✓";position:absolute;left:0;color:#557c7b;font-weight:900;}.whatsapp-checklist p{margin:20px 0 0!important;color:#68716b!important;font-size:.86rem!important;}.whatsapp-journey-chapters{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:40px -110px;}.whatsapp-journey-chapters section{padding:28px;border:1px solid rgba(85,124,123,.19);border-radius:22px;background:#dce9ec;}.whatsapp-journey-chapters section:nth-child(2){background:#dfe7da}.whatsapp-journey-chapters section:nth-child(3){background:#eee2c7}.whatsapp-journey-chapters small{color:#527b78;font-size:.65rem;font-weight:850;letter-spacing:.1em;text-transform:uppercase;}.whatsapp-journey-chapters h3{margin:34px 0 12px!important;font-size:1.25rem!important;}.whatsapp-journey-chapters p{margin:0!important;font-size:.94rem!important;line-height:1.55!important;}.whatsapp-feedback-loop{position:relative;margin:54px -150px 20px;padding:38px;border:1px solid rgba(85,124,123,.22);border-radius:30px;background:linear-gradient(145deg,#edf3f1,#f4ead7);}.whatsapp-loop-stages{display:grid;grid-template-columns:repeat(6,1fr);gap:12px;}.whatsapp-loop-stages span{min-height:72px;display:grid;place-items:center;padding:10px;border:1px solid rgba(85,124,123,.18);border-radius:14px;background:#fffdf9;font-size:.72rem;font-weight:800;text-align:center;}.whatsapp-loop-stages i{display:none;}.whatsapp-loop-return{width:72%;display:flex;justify-content:space-between;gap:20px;margin:24px auto 0;padding:16px 22px;border:1px solid rgba(85,124,123,.24);border-radius:999px;background:#dce8de;color:#294c48;}.whatsapp-loop-return::before,.whatsapp-loop-return::after{content:"↖";color:#b36352;}.whatsapp-loop-return::after{content:"↗";}.whatsapp-loop-return span{color:#59665f;font-size:.72rem;}.whatsapp-loop-caption{color:#52615a!important;font-size:.9rem!important;text-align:center;}.whatsapp-emphasis{margin:34px -70px!important;padding:28px 34px;border-left:5px solid #557c7b;background:#dce9ec;color:#1f2824!important;font-family:"Manrope",sans-serif;font-size:clamp(1.45rem,2.4vw,2.2rem)!important;font-weight:800;line-height:1.15!important;text-transform:uppercase;}.whatsapp-signal-principle{padding:20px;border:1px solid rgba(85,124,123,.22);border-radius:16px;background:#dfe7da;color:#294c48!important;font-size:1rem!important;font-weight:850;letter-spacing:.04em;text-align:center;text-transform:uppercase;}.whatsapp-do-dont{grid-template-columns:1fr 1fr;}.whatsapp-do-dont section:first-child{background:#dfe7da;}.whatsapp-do-dont section:last-child{background:#f0ddd4;}.whatsapp-do-dont h3{margin:0 0 18px!important;font-family:"Manrope",sans-serif!important;font-size:1rem!important;letter-spacing:.12em;text-transform:uppercase;}.whatsapp-evidence-states{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;margin:34px -70px;}.whatsapp-evidence-states span{min-height:92px;display:grid;place-items:center;padding:12px;border:1px solid rgba(85,124,123,.2);border-radius:16px;background:#dce9ec;color:#294c48;font-size:.7rem;font-weight:850;text-align:center;text-transform:uppercase;}.whatsapp-evidence-states span:nth-child(2){background:#dfe7da}.whatsapp-evidence-states span:nth-child(3){background:#eee2c7}.whatsapp-evidence-states span:nth-child(4){background:#f0ddd4}.whatsapp-closing-question{margin:42px -80px;padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:26px;background:#f5eee2;text-align:center;}.whatsapp-closing-question>div{padding:22px;border-radius:16px;background:rgba(255,255,255,.65);}.whatsapp-closing-question>div:last-child{background:#dce9ec;}.whatsapp-closing-question small{color:#916553;font-size:.65rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase;}.whatsapp-closing-question p{margin:10px 0 0!important;}.whatsapp-closing-question i{display:block;margin:10px;color:#557c7b;font-style:normal;}.article-references{margin-top:70px;padding-top:34px;border-top:1px solid var(--border);}.article-references h2{margin:0!important;font-family:"Manrope",sans-serif!important;font-size:1.35rem!important;}.article-references ul{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:24px 0 0;padding:0;list-style:none;}.article-references a{min-height:88px;display:grid;align-content:center;gap:5px;padding:16px 18px;border:1px solid var(--border);border-radius:13px;background:#fff;text-decoration:none;}.article-references strong{color:#527b78;font-size:.64rem;letter-spacing:.1em;text-transform:uppercase;}.article-references span{color:#2d332f;font-size:.86rem;}.whatsapp-related-assumption::after{content:"ASSUMPTION ≠ EVIDENCE"!important;}.whatsapp-article .insights-related .insights-card-visual{position:relative;height:180px;min-height:0;isolation:isolate;}.whatsapp-article .insights-related .insights-card-visual--measurement{justify-content:space-between;gap:20%;padding:34px 20px 26px;background:linear-gradient(135deg,#dce9ec,#f8f5ed 52%,#e0e8dc);}.whatsapp-article .insights-related .insights-card-visual--automation{justify-content:space-between;align-items:flex-end;gap:9px;padding:44px 16px 22px;background:linear-gradient(140deg,#efdcd2,#f4ead4 54%,#dfe8dc);}.whatsapp-article .insights-related .editorial-metric{width:40%;min-height:104px;padding:14px;}.whatsapp-article .insights-related .editorial-recommendation{width:34%;}.whatsapp-article .insights-related .editorial-gate{width:36%;}.whatsapp-article .insights-related .editorial-action{width:22%;}.whatsapp-article-cta .insights-cta-inner{grid-template-columns:minmax(0,.6fr) minmax(340px,.4fr);}.whatsapp-cta-gap{padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:24px;background:linear-gradient(145deg,#fffdf8,#e5efec);}.whatsapp-cta-gap>small{color:#527b78;font-size:.68rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase;}.whatsapp-cta-gap>div{display:grid;grid-template-columns:1fr 22px 1fr 22px 56px;gap:6px;align-items:center;margin:28px 0;}.whatsapp-cta-gap span,.whatsapp-cta-gap strong{min-height:58px;display:grid;place-items:center;border:1px solid rgba(85,124,123,.2);border-radius:12px;background:#fff;font-size:.68rem;}.whatsapp-cta-gap strong{background:#f0ddd4;color:#a65f4e;font-size:1.4rem;}.whatsapp-cta-gap i{height:1px;background:#557c7b;}.whatsapp-cta-gap p{margin:0;color:#425b56;font-weight:800;}@media(max-width:1050px){.whatsapp-article .insight-article-heading{grid-template-columns:1fr}.whatsapp-gap-visual{max-width:760px}.whatsapp-handoff-map,.whatsapp-journey-chapters,.whatsapp-feedback-loop{margin-inline:0}.whatsapp-article-cta .insights-cta-inner{grid-template-columns:1fr}}@media(max-width:720px){.whatsapp-article .insight-article-hero{padding:96px 0 64px}.whatsapp-gap-visual{min-height:0;padding:20px 16px;border-radius:24px}.whatsapp-gap-path{grid-template-columns:1fr}.whatsapp-gap-path i{width:1px;height:12px;margin:auto}.whatsapp-gap-path b{width:70%;height:1px;margin:5px auto;border-top:2px dashed #b87560;border-left:0}.whatsapp-gap-visibility{display:none}.whatsapp-platform-callout,.whatsapp-do-dont,.whatsapp-checklist,.whatsapp-emphasis,.whatsapp-evidence-states,.whatsapp-closing-question{margin-inline:0}.whatsapp-platform-callout,.whatsapp-do-dont,.whatsapp-handoff-map,.whatsapp-journey-chapters,.article-references ul{grid-template-columns:1fr}.whatsapp-handoff-map>strong{width:110px;min-height:110px;margin:auto}.whatsapp-checklist ul{grid-template-columns:1fr}.whatsapp-loop-stages{grid-template-columns:1fr}.whatsapp-loop-stages i{display:block;width:1px;height:12px;margin:auto;background:#557c7b}.whatsapp-loop-return{width:100%;display:grid;border-radius:18px;text-align:center}.whatsapp-loop-return::before,.whatsapp-loop-return::after{display:none}.whatsapp-feedback-loop{padding:22px 18px}.whatsapp-evidence-states{grid-template-columns:1fr 1fr}.whatsapp-article .article-content blockquote{margin-inline:0;padding:30px 24px}.whatsapp-cta-gap>div{grid-template-columns:1fr 12px 1fr 12px 50px}}@media(prefers-reduced-motion:reduce){.whatsapp-context-thread i{animation:none;transform:none}}@media (max-width:720px){.whatsapp-article .whatsapp-emphasis{margin-inline:0!important;}}.google-ads-article .insight-article-hero{padding:96px 0 76px}.google-ads-article .insight-article-hero>.container{display:flex;flex-direction:column}.google-ads-article .insight-article-heading{order:1;grid-template-columns:minmax(0,1.04fr) minmax(500px,.96fr);gap:clamp(48px,6vw,90px)}.google-ads-article .insight-article-heading h1{font-size:clamp(3.45rem,4.7vw,5.2rem);line-height:.94}.google-ads-article .insights-breadcrumb{order:2;margin:clamp(42px,5vw,64px) 0 0;padding-top:22px;border-top:1px solid var(--border)}.google-ads-article .article-content{width:min(100%,760px)}.google-hero-split{position:relative;display:grid;grid-template-columns:1fr 34px 1fr;gap:14px;align-items:center;min-height:400px;padding:30px;overflow:hidden;border:1px solid rgba(85,124,123,.22);border-radius:32px;background:linear-gradient(145deg,#e4eff1,#f6eddf 57%,#ecdcd2);box-shadow:0 22px 50px rgba(23,23,22,.07)}.google-hero-split>p{grid-column:1/-1;margin:0;color:#42504a;font-family:"Newsreader",serif;font-size:clamp(1.4rem,1.7vw,1.8rem);line-height:1.05}.google-hero-split>p strong{color:#171716}.google-view{display:grid;gap:7px;padding:20px;border:1px solid rgba(85,124,123,.2);border-radius:20px;background:rgba(255,255,255,.72)}.google-view small{margin-bottom:6px;color:#527b78;font-size:.61rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.google-view span{display:flex;justify-content:space-between;padding:9px 11px;border-radius:9px;background:rgba(220,233,236,.72);font-size:.75rem;font-weight:750}.google-view b{color:#527b78}.google-view--business span{background:rgba(239,225,211,.72)}.google-view--business b{color:#a76650}.google-missing{display:grid;justify-items:center;gap:9px}.google-missing i{width:100%;border-top:2px dashed #ae6e59}.google-missing span{writing-mode:vertical-rl;color:#8e5c4b;font-size:.5rem;font-weight:850;letter-spacing:.08em;text-transform:uppercase}.google-hero-split footer{grid-column:1/-1;color:#535e58;font-size:.72rem;font-weight:750;text-align:center}.google-view--platform span,.google-view--business span,.google-missing{opacity:0;animation:googleResolve .55s ease-out forwards}.google-view--platform span:nth-of-type(1){animation-delay:.2s}.google-view--platform span:nth-of-type(2){animation-delay:.35s}.google-view--platform span:nth-of-type(3){animation-delay:.5s}.google-missing{animation-delay:.8s}.google-view--business span:nth-of-type(1){animation-delay:1.05s}.google-view--business span:nth-of-type(2){animation-delay:1.2s}.google-view--business span:nth-of-type(3){animation-delay:1.35s}@keyframes googleResolve{from{opacity:0;transform:translateY(7px)}to{opacity:1;transform:none}}.google-ranking,.google-evidence-chain{margin:54px -150px;padding:38px;border:1px solid rgba(85,124,123,.22);border-radius:30px;background:linear-gradient(145deg,#edf3f1,#f5ead7)}.google-ranking figcaption,.google-evidence-chain figcaption{display:grid;gap:8px;margin-bottom:28px}.google-ranking figcaption small,.google-evidence-chain figcaption small{color:#527b78;font-size:.65rem;font-weight:850;letter-spacing:.13em;text-transform:uppercase}.google-ranking figcaption strong,.google-evidence-chain figcaption strong{font-family:"Newsreader",serif;font-size:clamp(2rem,3vw,3rem);line-height:1}.google-ranking-grid{display:grid;grid-template-columns:1fr 112px 1fr;gap:22px;align-items:center}.google-ranking-grid section{padding:24px;border:1px solid rgba(85,124,123,.16);border-radius:20px;background:rgba(255,255,255,.78)}.google-ranking-grid section>p{margin:0 0 22px;color:#527b78;font-size:.68rem;font-weight:850;letter-spacing:.1em;text-transform:uppercase}.google-bar-row{display:grid;grid-template-columns:88px 1fr 24px;gap:10px;align-items:center;margin:13px 0;font-size:.72rem}.google-bar-row i{width:var(--value);height:18px;border-radius:99px;background:#779a96}.google-bar-row b{font-size:.85rem}.google-bar-row--quiet i{background:#d5cfc2}.google-bar-row--winner i{background:#a8c2a7}.google-verdict{display:block;margin-top:22px;padding-top:17px;border-top:1px solid var(--border);font-size:.86rem}.google-ranking-turn{display:grid;place-items:center;gap:10px;color:#8c6653;font-size:.6rem;font-weight:850;letter-spacing:.08em;text-align:center;text-transform:uppercase}.google-ranking-turn b{font-size:1.5rem}.google-ranking>p,.google-evidence-chain>p{margin:24px 0 0!important;color:#52605a!important;font-size:.9rem!important;text-align:center}.google-price-value{display:grid;grid-template-columns:1fr 1fr;gap:1px;margin:38px -50px;overflow:hidden;border:1px solid var(--border);border-radius:24px;background:var(--border)}.google-price-value>div{display:grid;gap:8px;padding:28px;background:#dce9ec;text-align:center}.google-price-value>div:nth-child(2){background:#eee2c7}.google-price-value small{color:#527b78;font-weight:850;letter-spacing:.1em;text-transform:uppercase}.google-price-value strong{font-size:.72rem}.google-price-value b{font-family:"Newsreader",serif;font-size:1.55rem}.google-price-value footer{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;gap:20px;padding:20px 28px;background:#fbfaf6}.google-price-value footer span{font-size:.8rem}.google-price-value footer b{display:block;margin-bottom:4px;color:#527b78;font-family:"Manrope",sans-serif;font-size:.68rem;letter-spacing:.1em;text-transform:uppercase}.google-investment{margin-inline:-50px;border-left:5px solid #557c7b;background:#dfe7da}.google-chain-stages{display:grid;grid-template-columns:repeat(13,auto);gap:7px;align-items:center}.google-chain-stages span{min-height:62px;display:grid;place-items:center;padding:8px;border:1px solid rgba(85,124,123,.18);border-radius:13px;background:#fffdf9;font-size:.62rem;font-weight:800;text-align:center}.google-chain-stages i{color:#557c7b;font-style:normal}.google-breaks{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:16px 4% 0}.google-breaks span{padding-top:10px;border-top:2px dashed #b87560;color:#8a5c4d;font-size:.52rem;font-weight:850;text-align:center;text-transform:uppercase}.google-loop{width:72%;display:flex;justify-content:center;gap:14px;margin:25px auto 0;padding:15px;border:1px solid rgba(85,124,123,.22);border-radius:999px;background:#dce8de;color:#294c48;font-size:.68rem;text-align:center}.google-loop i{color:#b36352;font-style:normal}.google-checklist{margin:42px -50px;padding:30px 34px;border:1px solid rgba(85,124,123,.22);border-radius:24px;background:#e7efeb}.google-checklist h3{margin:0 0 22px!important;color:#426b68;font-family:"Manrope",sans-serif!important;font-size:1rem!important;letter-spacing:.1em;text-transform:uppercase}.google-checklist ul{display:grid;grid-template-columns:1fr 1fr;gap:12px 24px;margin:0;padding:0;list-style:none}.google-checklist li{position:relative;padding-left:22px}.google-checklist li:before{content:"✓";position:absolute;left:0;color:#557c7b;font-weight:900}.google-checklist p{margin:20px 0 0!important;color:#68716b!important;font-size:.86rem!important}.google-sales-loop{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:38px -90px}.google-sales-loop section{padding:28px;border:1px solid rgba(85,124,123,.19);border-radius:22px;background:#dce9ec}.google-sales-loop section:nth-child(2){background:#eee2c7}.google-sales-loop small,.google-definitions small,.google-two-views small,.google-decision-system small,.google-better-question small{color:#527b78;font-size:.65rem;font-weight:850;letter-spacing:.1em;text-transform:uppercase}.google-sales-loop h3{margin:28px 0 12px!important;font-size:1.25rem!important}.google-sales-loop p{margin:0!important;font-size:.94rem!important;line-height:1.55!important}.google-sales-loop footer{grid-column:1/-1;display:grid;grid-template-columns:1fr 24px 1fr 24px 1fr;gap:5px;align-items:center;padding:18px 22px;border:1px solid var(--border);border-radius:16px;background:#fff}.google-sales-loop footer span{font-size:.72rem;text-align:center}.google-sales-loop footer b{display:block}.google-sales-loop footer i{color:#557c7b;font-style:normal;text-align:center}.google-ova-architecture{margin:40px -50px;padding:28px 32px;border-radius:24px;background:#171716;color:#fff}.google-ova-architecture>strong{display:block;margin-bottom:22px;color:#b8d3cf;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase}.google-ova-architecture>div{display:grid;grid-template-columns:1fr 1fr;gap:28px}.google-ova-architecture p{margin:0}.google-ova-architecture a{display:block;margin-bottom:7px;color:#fff;font-weight:850}.google-ova-architecture span{display:block;color:#cbd1cd;font-size:.84rem;line-height:1.5}.google-definitions{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:38px -70px;padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:26px;background:#f5eee2}.google-definitions>div{display:grid;gap:8px;padding:22px;border-radius:18px;background:rgba(255,255,255,.72)}.google-definitions>div:nth-child(2){background:#dce9ec}.google-definitions span{padding:9px 0;border-bottom:1px solid rgba(85,124,123,.14);font-size:.82rem}.google-definitions p{grid-column:1/-1;margin:2px 0 0!important;color:#294c48!important;font-size:.9rem!important;font-weight:850;text-align:center}.google-evidence-states{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;margin:30px -70px 16px}.google-evidence-states span{min-height:88px;display:grid;place-items:center;padding:12px;border:1px solid rgba(85,124,123,.2);border-radius:16px;background:#dce9ec;color:#294c48;font-size:.7rem;font-weight:850;text-align:center;text-transform:uppercase}.google-evidence-states span:nth-child(2){background:#dfe7da}.google-evidence-states span:nth-child(3){background:#eee2c7}.google-evidence-states span:nth-child(4){background:#f0ddd4}.google-state-note{color:#68716b!important;font-size:.92rem!important;text-align:center}.google-two-views{display:grid;grid-template-columns:1fr 140px 1fr;gap:1px;align-items:stretch;margin:40px -100px;overflow:hidden;border:1px solid var(--border);border-radius:26px;background:var(--border)}.google-two-views section{padding:30px;background:#dce9ec}.google-two-views section:last-child{background:#eee2c7}.google-two-views h3{margin:26px 0 15px!important;font-size:1.15rem!important}.google-two-views ul{display:grid;gap:8px;margin:0;padding-left:18px}.google-two-views>strong{display:grid;place-items:center;padding:15px;background:#171716;color:#fff;font-size:.78rem;letter-spacing:.06em;text-align:center;text-transform:uppercase}.google-pull-secondary{background:#294c48}.google-decision-system{display:grid;gap:12px;margin:36px -50px}.google-decision-system>div{display:grid;gap:9px;padding:24px 28px;border:1px solid rgba(85,124,123,.2);border-radius:19px;background:#fff}.google-decision-system>div:last-child{background:#dce9ec}.google-decision-system>i{color:#557c7b;font-style:normal;text-align:center}.google-decision-system span{color:#59665f;font-size:.76rem}.google-better-question{margin:40px -80px;padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:26px;background:#f5eee2;text-align:center}.google-better-question>div{padding:20px;border-radius:16px;background:rgba(255,255,255,.7)}.google-better-question>div:last-child{background:#dce9ec}.google-better-question p{margin:9px 0 0!important}.google-better-question i{display:block;margin:9px;color:#557c7b;font-style:normal}.google-ads-article .insights-related .insights-card-visual{position:relative;height:180px;min-height:0;isolation:isolate}.google-ads-article .insights-related .insights-card-visual--measurement{justify-content:space-between;gap:20%;padding:34px 20px 26px}.google-ads-article .insights-related .editorial-metric{width:40%;min-height:104px;padding:14px}.google-ads-article .insights-related .insights-card-visual--automation{padding:44px 16px 22px}.google-ads-article .insights-related .editorial-recommendation{width:34%}.google-ads-article .insights-related .editorial-gate{width:36%}.google-ads-article .insights-related .editorial-action{width:22%}.google-article-cta .insights-cta-inner{grid-template-columns:minmax(0,.6fr) minmax(340px,.4fr)}.google-cta-gap{padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:24px;background:linear-gradient(145deg,#fffdf8,#e5efec)}.google-cta-gap>small{color:#527b78;font-size:.68rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.google-cta-gap>div{display:grid;grid-template-columns:1fr 22px 1fr 22px 48px;gap:6px;align-items:center;margin:28px 0 18px}.google-cta-gap span,.google-cta-gap strong{min-height:56px;display:grid;place-items:center;border:1px solid rgba(85,124,123,.2);border-radius:12px;background:#fff;font-size:.68rem;text-align:center}.google-cta-gap i{height:1px;background:#557c7b}.google-cta-gap i.is-broken{border-top:2px dashed #b36352;background:none}.google-cta-gap strong{background:#f0ddd4;color:#a65f4e;font-size:1.35rem}.google-cta-gap>p{display:flex;gap:8px;margin:0 0 18px;opacity:.45}.google-cta-gap>p span{flex:1;min-height:38px}.google-cta-gap>b{color:#425b56;font-size:.85rem}@media(max-width:1050px){.google-ads-article .insight-article-heading{grid-template-columns:1fr}.google-hero-split{max-width:760px}.google-ranking,.google-evidence-chain,.google-sales-loop,.google-two-views{margin-inline:0}.google-article-cta .insights-cta-inner{grid-template-columns:1fr}}@media(max-width:720px){.google-ads-article .insight-article-hero{padding:96px 0 64px}.google-hero-split{grid-template-columns:1fr;min-height:0;padding:22px 18px;border-radius:24px}.google-hero-split>p,.google-hero-split footer{grid-column:1}.google-missing{min-height:62px}.google-missing i{width:1px;height:30px;border-top:0;border-left:2px dashed #ae6e59}.google-missing span{writing-mode:horizontal-tb}.google-ranking,.google-evidence-chain{margin-inline:0;padding:24px 18px}.google-ranking-grid{grid-template-columns:1fr}.google-ranking-turn b{transform:rotate(90deg)}.google-price-value,.google-checklist,.google-investment,.google-ova-architecture,.google-definitions,.google-evidence-states,.google-decision-system,.google-better-question{margin-inline:0}.google-price-value,.google-price-value footer,.google-checklist ul,.google-sales-loop,.google-ova-architecture>div,.google-definitions,.google-two-views{grid-template-columns:1fr}.google-price-value footer{grid-column:1}.google-chain-stages{grid-template-columns:1fr}.google-chain-stages i{transform:rotate(90deg);text-align:center}.google-breaks{grid-template-columns:1fr 1fr}.google-loop{width:100%;display:grid;border-radius:18px}.google-sales-loop footer{grid-column:1;grid-template-columns:1fr}.google-sales-loop footer i{transform:rotate(90deg)}.google-definitions p{grid-column:1}.google-evidence-states{grid-template-columns:1fr 1fr}.google-two-views>strong{min-height:84px}.google-cta-gap>div{grid-template-columns:1fr 12px 1fr 12px 48px}.google-ads-article .article-content blockquote{margin-inline:0;padding:30px 24px}}@media(prefers-reduced-motion:reduce){.google-view--platform span,.google-view--business span,.google-missing{opacity:1;animation:none}}.cro-article .insight-article-hero{padding:96px 0 76px}.cro-article .insight-article-hero>.container{display:flex;flex-direction:column}.cro-article .insight-article-heading{order:1;grid-template-columns:minmax(0,.95fr) minmax(540px,1.05fr);gap:clamp(48px,5.5vw,84px)}.cro-article .insight-article-heading h1{font-size:clamp(3.7rem,5vw,5.55rem);line-height:.93}.cro-article .insights-breadcrumb{order:2;margin:clamp(42px,5vw,64px) 0 0;padding-top:22px;border-top:1px solid var(--border)}.cro-article .article-content{width:min(100%,760px)}.cro-hero-descriptor{margin:18px 0 -4px;color:#8f6654;font-size:.65rem;font-weight:850;letter-spacing:.14em;text-transform:uppercase}.cro-hero-map{display:grid;grid-template-columns:1fr 20px 1.2fr 20px;gap:10px;align-items:center;min-height:430px;padding:28px;overflow:hidden;border:1px solid rgba(85,124,123,.22);border-radius:32px;background:linear-gradient(145deg,#f2e0d5,#f6eddf 45%,#dce9ec);box-shadow:0 22px 50px rgba(23,23,22,.07)}.cro-hero-map>i{color:#a76551;font-style:normal;text-align:center}.cro-hero-map>i:nth-of-type(2){display:none}.cro-hero-map section{padding:20px;border:1px solid rgba(85,124,123,.18);border-radius:18px;background:rgba(255,255,255,.73)}.cro-hero-map small{display:block;margin-bottom:14px;color:#527b78;font-size:.55rem;font-weight:850;letter-spacing:.1em;text-transform:uppercase}.cro-common-advice div{display:grid;gap:7px}.cro-common-advice span{padding:9px;border-radius:9px;background:#f1ddd3;font-size:.68rem;font-weight:800;text-align:center;opacity:0;animation:croResolve .5s ease-out forwards}.cro-common-advice span:nth-child(2){animation-delay:.15s}.cro-common-advice span:nth-child(3){animation-delay:.3s}.cro-real-journey{opacity:0;animation:croResolve .6s .55s ease-out forwards}.cro-qualify{display:flex;gap:5px;align-items:center}.cro-qualify span,.cro-routes span{flex:1;padding:8px 5px;border-radius:8px;background:#dce9ec;font-size:.58rem;font-weight:800;text-align:center}.cro-qualify i{color:#557c7b;font-style:normal;transform:rotate(-90deg)}.cro-routes{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;margin-top:14px}.cro-routes span{background:#dfe7da}.cro-real-journey p{margin:14px 0 0;color:#5f5249;font-size:.61rem;font-weight:750;line-height:1.35;text-align:center}.cro-evidence-path{grid-column:1/-1;display:grid!important;grid-template-columns:1fr 18px 1fr 18px 1.4fr;align-items:center;opacity:0;animation:croResolve .6s 1s ease-out forwards}.cro-evidence-path span,.cro-evidence-path strong{font-size:.66rem;text-align:center}.cro-evidence-path i{color:#557c7b;font-style:normal}.cro-evidence-path strong{padding:9px;border-radius:9px;background:#dfe7da}.cro-hero-map footer{grid-column:1/-1;color:#8b5c4b;font-size:.68rem;font-weight:900;letter-spacing:.1em;text-align:center;text-transform:uppercase}@keyframes croResolve{from{opacity:0;transform:translateY(7px)}to{opacity:1;transform:none}}.cro-case-panel{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;margin:42px -90px;overflow:hidden;border:1px solid var(--border);border-radius:24px;background:var(--border)}.cro-case-panel div{display:grid;align-content:start;gap:18px;min-height:160px;padding:26px;background:#dce9ec}.cro-case-panel div:nth-child(2){background:#eee2c7}.cro-case-panel div:nth-child(3){background:#f0ddd4}.cro-case-panel small,.cro-system-views small,.cro-research-note>small,.cro-context-question small,.cro-remove-keep small,.cro-evidence-framework small,.cro-evidence-ladder small,.cro-inspection small,.cro-ai-role small,.cro-interface-business small{color:#527b78;font-size:.63rem;font-weight:850;letter-spacing:.1em;text-transform:uppercase}.cro-case-panel strong{font-size:.95rem;line-height:1.4}.cro-doctrine{display:grid;grid-template-columns:1fr 16px 1fr 16px 1fr 16px 1fr 16px 1.2fr;gap:7px;align-items:center;margin:38px -110px;padding:24px;border:1px solid rgba(85,124,123,.2);border-radius:24px;background:#e8efec}.cro-doctrine span,.cro-doctrine strong{min-height:72px;display:grid;place-items:center;padding:9px;border-radius:13px;background:#fff;font-size:.67rem;text-align:center}.cro-doctrine i{color:#557c7b;font-style:normal}.cro-doctrine strong{background:#f0ddd4}.cro-doctrine strong small{display:block;color:#9a5c49;font-size:.48rem;letter-spacing:.06em;text-transform:uppercase}.cro-system-views{margin:50px -150px;padding:36px;border:1px solid rgba(85,124,123,.22);border-radius:30px;background:linear-gradient(145deg,#edf3f1,#f5ead7)}.cro-system-views figcaption,.cro-evidence-framework figcaption{display:grid;gap:7px;margin-bottom:26px}.cro-system-views figcaption strong,.cro-evidence-framework figcaption strong{font-family:"Newsreader",serif;font-size:clamp(2rem,3vw,3rem);line-height:1}.cro-system-views>div{display:grid;grid-template-columns:repeat(5,1fr);gap:9px}.cro-system-views section{display:grid;align-content:space-between;gap:30px;min-height:145px;padding:20px;border:1px solid rgba(85,124,123,.18);border-radius:17px;background:#fff}.cro-system-views section:nth-child(4){background:#dfe7da}.cro-system-views section:nth-child(5){background:#eee2c7}.cro-system-views b{font-size:.8rem}.cro-system-views>p{margin:24px 0 0!important;color:#52605a!important;font-size:.88rem!important;text-align:center}.cro-research-note{margin:54px -70px;padding:34px;border-left:5px solid #557c7b;border-radius:0 24px 24px 0;background:#dce9ec}.cro-research-note h3{margin:12px 0 18px!important;font-family:"Newsreader",serif!important;font-size:clamp(1.8rem,3vw,2.7rem)!important}.cro-research-note p{font-size:.96rem!important;line-height:1.65!important}.cro-research-note>div{display:grid;grid-template-columns:1fr 1fr 1.4fr;gap:10px;margin:23px 0}.cro-research-note>div span,.cro-research-note>div strong{padding:14px;border-radius:12px;background:#fff;font-size:.75rem}.cro-research-note>div strong{background:#dfe7da}.cro-context-question{margin:40px -90px;padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:26px;background:#f5eee2}.cro-context-question header{padding:22px;border-radius:18px;background:#fff;text-align:center}.cro-context-question header strong{display:block;margin:10px 0 18px;font-size:1.2rem}.cro-context-question header div{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}.cro-context-question header span{padding:10px;border-radius:9px;background:#dfe7da;font-size:.72rem;font-weight:800}.cro-context-question>i{display:block;margin:11px;color:#557c7b;font-style:normal;text-align:center}.cro-context-question>div{padding:22px;border-radius:18px;background:#dce9ec}.cro-context-question ul{display:grid;grid-template-columns:1fr 1fr;gap:9px 20px;margin:17px 0 0;padding-left:18px}.cro-context-question footer{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:12px}.cro-context-question footer span{padding:13px;border-radius:10px;background:#dfe7da;font-size:.75rem;text-align:center}.cro-context-question footer span:last-child{background:#f0ddd4}.cro-remove-keep{display:grid;grid-template-columns:1fr 1fr;gap:1px;margin:40px -50px;overflow:hidden;border:1px solid var(--border);border-radius:24px;background:var(--border)}.cro-remove-keep section{padding:28px;background:#f0ddd4}.cro-remove-keep section:nth-child(2){background:#dfe7da}.cro-remove-keep ul{display:grid;gap:10px;margin:20px 0 0;padding-left:19px}.cro-remove-keep p{grid-column:1/-1;margin:0!important;padding:17px;background:#fff;font-size:.82rem!important;font-weight:750;text-align:center}.cro-objective{display:grid;grid-template-columns:.6fr 1.4fr;gap:24px;margin:46px -70px;padding:32px;border:1px solid rgba(85,124,123,.2);border-radius:26px;background:#171716;color:#fff}.cro-objective>strong{align-self:center;color:#c5ded9;font-size:clamp(1.5rem,2.5vw,2.3rem);line-height:1.05;text-transform:uppercase}.cro-objective>div{display:grid;grid-template-columns:1fr 1fr;gap:8px}.cro-objective span{padding:11px;border-radius:10px;background:rgba(255,255,255,.1);font-size:.72rem}.cro-objective footer{grid-column:1/-1;display:grid;grid-template-columns:1fr 20px 1fr 20px 1fr;align-items:center;padding-top:20px;border-top:1px solid rgba(255,255,255,.18);color:#d7dbd8;font-size:.67rem;text-align:center}.cro-objective footer i{color:#d89b84;font-style:normal}.cro-evidence-framework{margin:44px -120px;padding:36px;border:1px solid rgba(85,124,123,.22);border-radius:30px;background:linear-gradient(145deg,#edf3f1,#f5ead7)}.cro-evidence-framework>div{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}.cro-evidence-framework section{min-height:180px;padding:23px;border:1px solid rgba(85,124,123,.17);border-radius:18px;background:#fff}.cro-evidence-framework section:nth-child(2){background:#dce9ec}.cro-evidence-framework section:nth-child(3){background:#eee2c7}.cro-evidence-framework section:nth-child(4){background:#dfe7da}.cro-evidence-framework p{margin:42px 0 0!important;font-size:.84rem!important;line-height:1.45!important}.cro-evidence-ladder{display:grid;grid-template-columns:1fr 20px 1fr 20px 1fr;gap:10px;align-items:center;margin:38px -100px}.cro-evidence-ladder section{display:grid;gap:8px;min-height:190px;padding:24px;border:1px solid rgba(85,124,123,.18);border-radius:20px;background:#dce9ec}.cro-evidence-ladder section:nth-of-type(2){background:#eee2c7}.cro-evidence-ladder section:nth-of-type(3){background:#dfe7da}.cro-evidence-ladder span{padding-top:8px;border-top:1px solid rgba(85,124,123,.16);font-size:.75rem}.cro-evidence-ladder>i{color:#557c7b;font-style:normal;text-align:center}.cro-inspection{margin:48px -120px;padding:34px;border:1px solid rgba(85,124,123,.2);border-radius:28px;background:#e7efeb}.cro-inspection h3{margin:0 0 27px!important;font-family:"Newsreader",serif!important;font-size:2rem!important}.cro-inspection>div{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.cro-inspection section{padding:22px;border-radius:17px;background:#fff}.cro-inspection ul{display:grid;gap:9px;margin:18px 0 0;padding-left:18px;font-size:.78rem}.cro-inspection>p{margin:20px 0 0!important;color:#294c48!important;font-size:.92rem!important;font-weight:850;text-align:center}.cro-ai-role{display:grid;grid-template-columns:1.3fr 20px 1fr 20px .65fr 20px 1fr;gap:9px;align-items:center;margin:40px -130px}.cro-ai-role section{display:grid;gap:8px;min-height:150px;padding:22px;border:1px solid rgba(85,124,123,.18);border-radius:20px;background:#dce9ec}.cro-ai-role section:nth-of-type(2){background:#eee2c7}.cro-ai-role section:nth-of-type(3){background:#fff}.cro-ai-role section:nth-of-type(4){background:#dfe7da}.cro-ai-role span{padding-top:8px;border-top:1px solid rgba(85,124,123,.16);font-size:.7rem}.cro-ai-role strong{align-self:center;font-size:.82rem}.cro-ai-role>i{color:#557c7b;font-style:normal;text-align:center}.cro-pull-secondary{background:#294c48}.cro-interface-business{display:grid;grid-template-columns:1fr 60px 1fr;gap:1px;margin:40px -90px;overflow:hidden;border:1px solid var(--border);border-radius:26px;background:var(--border)}.cro-interface-business section{display:grid;gap:8px;padding:28px;background:#f0ddd4}.cro-interface-business section:nth-of-type(2){background:#dfe7da}.cro-interface-business span{padding:9px;border-radius:8px;background:rgba(255,255,255,.63);font-size:.76rem}.cro-interface-business>strong{display:grid;place-items:center;background:#171716;color:#fff;text-transform:uppercase}.cro-interface-business footer{grid-column:1/-1;padding:22px;background:#171716;color:#fff;font-size:1rem;font-weight:850;letter-spacing:.04em;text-align:center;text-transform:uppercase}.cro-final-check{margin:42px -60px;padding:32px;border:1px solid rgba(85,124,123,.22);border-radius:24px;background:#dce9ec}.cro-final-check h3{margin:0 0 22px!important;font-family:"Manrope",sans-serif!important;font-size:1rem!important;letter-spacing:.08em;text-transform:uppercase}.cro-final-check ul{display:grid;gap:0;margin:0;padding:0;list-style:none;counter-reset:crocheck}.cro-final-check li{counter-increment:crocheck;padding:13px 0 13px 40px;border-top:1px solid rgba(85,124,123,.16);position:relative}.cro-final-check li:before{content:counter(crocheck,decimal-leading-zero);position:absolute;left:0;color:#527b78;font-size:.68rem;font-weight:850}.cro-references a small{color:#68716b;font-size:.74rem}.cro-article .insights-related .insights-card-visual{position:relative;height:180px;min-height:0}.cro-article .insights-related .insights-card-visual--measurement{justify-content:space-between;gap:20%;padding:34px 20px 26px}.cro-article .insights-related .editorial-metric{width:40%;min-height:104px;padding:14px}.cro-article .insights-related .insights-card-visual--automation{padding:44px 16px 22px}.cro-article .insights-related .editorial-recommendation{width:34%}.cro-article .insights-related .editorial-gate{width:36%}.cro-article .insights-related .editorial-action{width:22%}.cro-article-cta .insights-cta-inner{grid-template-columns:minmax(0,.6fr) minmax(340px,.4fr)}.cro-cta-prompt{padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:24px;background:linear-gradient(145deg,#fffdf8,#e5efec)}.cro-cta-prompt>small{color:#527b78;font-size:.67rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.cro-cta-prompt>div{display:grid;grid-template-columns:repeat(3,1fr);gap:7px;margin:22px 0}.cro-cta-prompt span{padding:11px 7px;border-radius:10px;background:#f0ddd4;font-size:.68rem;text-align:center}.cro-cta-prompt>i{display:block;color:#557c7b;font-style:normal;text-align:center}.cro-cta-prompt p{margin:10px 0 20px;color:#42534d;font-size:.9rem;line-height:1.5;text-align:center}.cro-cta-prompt strong{display:block;color:#294c48;font-size:1rem;letter-spacing:.08em;text-align:center;text-transform:uppercase}@media(max-width:1050px){.cro-article .insight-article-heading{grid-template-columns:1fr}.cro-hero-map{max-width:760px}.cro-case-panel,.cro-doctrine,.cro-system-views,.cro-context-question,.cro-evidence-framework,.cro-evidence-ladder,.cro-inspection,.cro-ai-role,.cro-interface-business{margin-inline:0}.cro-article-cta .insights-cta-inner{grid-template-columns:1fr}}@media(max-width:720px){.cro-article .insight-article-hero{padding:96px 0 64px}.cro-hero-map{grid-template-columns:1fr;min-height:0;padding:20px 16px;border-radius:24px}.cro-hero-map>i{transform:rotate(0)}.cro-hero-map>i:nth-of-type(2){display:block}.cro-qualify{display:grid}.cro-qualify i{transform:none;text-align:center}.cro-routes{grid-template-columns:1fr}.cro-evidence-path{grid-column:1;grid-template-columns:1fr}.cro-evidence-path i{transform:rotate(90deg);text-align:center}.cro-case-panel,.cro-research-note,.cro-remove-keep,.cro-objective,.cro-final-check{margin-inline:0}.cro-case-panel,.cro-system-views>div,.cro-research-note>div,.cro-context-question header div,.cro-context-question ul,.cro-context-question footer,.cro-remove-keep,.cro-objective,.cro-evidence-framework>div,.cro-inspection>div,.cro-interface-business{grid-template-columns:1fr}.cro-doctrine{grid-template-columns:1fr}.cro-doctrine i{transform:rotate(90deg);text-align:center}.cro-system-views,.cro-evidence-framework,.cro-inspection{padding:24px 18px}.cro-system-views section,.cro-evidence-framework section{min-height:0}.cro-context-question{padding:22px 16px}.cro-remove-keep p,.cro-objective footer,.cro-interface-business footer{grid-column:1}.cro-objective>div{grid-template-columns:1fr}.cro-objective footer{grid-template-columns:1fr}.cro-objective footer i{transform:rotate(90deg)}.cro-evidence-ladder,.cro-ai-role{grid-template-columns:1fr}.cro-evidence-ladder section,.cro-ai-role section{min-height:0}.cro-evidence-ladder>i,.cro-ai-role>i{transform:rotate(90deg)}.cro-interface-business>strong{min-height:60px}.cro-article .article-content blockquote{margin-inline:0;padding:30px 24px}.cro-cta-prompt>div{grid-template-columns:1fr}}@media(prefers-reduced-motion:reduce){.cro-common-advice span,.cro-real-journey,.cro-evidence-path{opacity:1;animation:none}}.automation-article .insight-article-hero{padding:96px 0 76px}.automation-article .insight-article-hero>.container{display:flex;flex-direction:column}.automation-article .insight-article-heading{order:1;grid-template-columns:minmax(0,1fr) minmax(520px,1fr);gap:clamp(48px,5.5vw,86px)}.automation-article .insight-article-heading h1{font-size:clamp(3.55rem,4.8vw,5.35rem);line-height:.93}.automation-article .insights-breadcrumb{order:2;margin:clamp(42px,5vw,64px) 0 0;padding-top:22px;border-top:1px solid var(--border)}.automation-article .article-content{width:min(100%,760px)}.automation-hero-gate{display:grid;grid-template-columns:.75fr 100px 1.25fr;gap:12px;align-items:center;min-height:420px;padding:28px;border:1px solid rgba(85,124,123,.22);border-radius:32px;background:linear-gradient(145deg,#dce9ec,#f6eddf 56%,#efdcd2);box-shadow:0 22px 50px rgba(23,23,22,.07)}.automation-hero-gate>small{grid-column:1/-1;color:#527b78;font-size:.61rem;font-weight:850;letter-spacing:.13em;text-transform:uppercase}.automation-gate-input{display:grid;gap:8px}.automation-gate-input span{padding:13px;border:1px solid rgba(85,124,123,.16);border-radius:12px;background:#fff;font-size:.66rem}.automation-gate-input b{display:block;margin-bottom:3px;color:#527b78;text-transform:uppercase}.automation-gate-input i{color:#557c7b;font-style:normal;text-align:center}.automation-gate-core{display:grid;place-items:center;min-height:100px;border-radius:50%;background:#171716;color:#fff;font-size:.68rem;font-weight:850;text-align:center;text-transform:uppercase;opacity:0;animation:autoResolve .6s .55s ease-out forwards}.automation-gate-branches{display:grid;grid-template-columns:1fr 1fr;gap:8px;opacity:0;animation:autoResolve .6s .95s ease-out forwards}.automation-gate-branches span{min-height:78px;display:grid;align-content:center;gap:7px;padding:12px;border:1px solid rgba(85,124,123,.17);border-radius:13px;background:#fff;font-size:.68rem;font-weight:850;text-align:center}.automation-gate-branches span:nth-child(2){background:#eee2c7}.automation-gate-branches span:nth-child(3){background:#dfe7da}.automation-gate-branches span:nth-child(4){background:#f0ddd4}.automation-gate-branches small{color:#68716b;font-size:.46rem;letter-spacing:.04em}.automation-hero-gate footer{grid-column:1/-1;color:#915f4e;font-size:.72rem;font-weight:900;letter-spacing:.1em;text-align:center;text-transform:uppercase}@keyframes autoResolve{from{opacity:0;transform:translateY(7px)}to{opacity:1;transform:none}}.automation-opening-contrast{display:grid;grid-template-columns:1fr 60px 1fr;gap:1px;margin:40px -70px;overflow:hidden;border:1px solid var(--border);border-radius:24px;background:var(--border)}.automation-opening-contrast section{padding:28px;background:#f0ddd4}.automation-opening-contrast section:last-child{background:#dce9ec}.automation-opening-contrast>strong{display:grid;place-items:center;background:#171716;color:#fff;text-transform:uppercase}.automation-opening-contrast small,.automation-workflow small,.automation-candidates small,.automation-matrix small,.automation-evidence-response small,.automation-not-yet>small,.automation-approval small,.automation-start-govern small,.automation-maturity small,.automation-final-contrast small{color:#527b78;font-size:.63rem;font-weight:850;letter-spacing:.1em;text-transform:uppercase}.automation-opening-contrast p{margin:15px 0 0!important;font-size:1rem!important;font-weight:750}.automation-speed-paths{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:38px -50px}.automation-speed-paths section{display:grid;grid-template-columns:1fr 24px 1fr 24px 1.2fr;align-items:center;padding:22px;border:1px solid rgba(85,124,123,.18);border-radius:20px;background:#f0ddd4}.automation-speed-paths section:nth-child(2){background:#dce9ec}.automation-speed-paths span,.automation-speed-paths strong{font-size:.7rem;text-align:center}.automation-speed-paths i{color:#557c7b;font-style:normal}.automation-speed-paths p{grid-column:1/-1;margin:2px 0 0!important;color:#8e5c4b!important;font-size:.78rem!important;font-weight:900;letter-spacing:.07em;text-align:center;text-transform:uppercase}.automation-workflow{margin:40px -170px;padding:36px;border:1px solid rgba(85,124,123,.22);border-radius:30px;background:linear-gradient(145deg,#edf3f1,#f5ead7)}.automation-workflow>div{display:grid;grid-template-columns:1fr 18px 1fr 18px 1fr 18px 1fr 18px 1fr;gap:7px;align-items:center}.automation-workflow section{display:grid;align-content:start;gap:12px;min-height:190px;padding:20px;border:1px solid rgba(85,124,123,.17);border-radius:17px;background:#fff}.automation-workflow section:nth-of-type(2){background:#dce9ec}.automation-workflow section:nth-of-type(3){background:#eee2c7}.automation-workflow section:nth-of-type(4){background:#f0ddd4}.automation-workflow section:nth-of-type(5){background:#dfe7da}.automation-workflow section p{margin:20px 0 0!important;font-size:.75rem!important;line-height:1.45!important}.automation-workflow>div>i{color:#557c7b;font-style:normal;text-align:center}.automation-workflow footer{width:68%;display:flex;justify-content:center;gap:14px;margin:25px auto 0;padding:14px;border:1px solid rgba(85,124,123,.2);border-radius:999px;background:#dce8de;font-size:.68rem;text-align:center}.automation-workflow footer i{color:#b36352;font-style:normal}.automation-candidates{display:grid;grid-template-columns:1fr 1fr;gap:1px;margin:40px -80px;overflow:hidden;border:1px solid var(--border);border-radius:26px;background:var(--border)}.automation-candidates section{padding:30px;background:#dfe7da}.automation-candidates section:last-child{background:#f0ddd4}.automation-candidates ul{display:grid;gap:9px;margin:20px 0;padding-left:19px}.automation-candidates footer{margin-top:22px;padding-top:16px;border-top:1px solid rgba(85,124,123,.2);color:#53625b;font-size:.7rem;font-weight:750}.automation-matrix{margin:54px -160px;padding:36px;border:1px solid rgba(85,124,123,.22);border-radius:30px;background:#edf3f1}.automation-matrix figcaption{display:grid;gap:7px;margin-bottom:28px}.automation-matrix figcaption strong{font-family:"Newsreader",serif;font-size:clamp(2rem,3vw,3rem)}.automation-matrix figcaption p{margin:0!important;color:#68716b!important;font-size:.85rem!important}.automation-matrix-grid{display:grid;grid-template-columns:62px 1fr 1fr;grid-template-rows:1fr 1fr 45px;gap:8px}.automation-matrix-grid section{min-height:150px;display:grid;align-content:center;gap:8px;padding:22px;border:1px solid rgba(85,124,123,.18);border-radius:17px}.automation-matrix-grid section p{margin:0!important;font-size:.75rem!important}.automation-matrix-grid section strong{font-size:1rem}.matrix-hold{background:#f0ddd4}.matrix-review{background:#eee2c7}.matrix-watch{background:#dce9ec}.matrix-control{background:#dfe7da}.automation-axis-y{grid-row:1/3;display:grid;align-content:space-between;justify-items:center;padding:10px 0;color:#527b78;font-size:.54rem;font-weight:850;letter-spacing:.07em;text-align:center;text-transform:uppercase;writing-mode:vertical-rl;transform:rotate(180deg)}.automation-axis-y b{font-size:.5rem}.automation-axis-x{grid-column:2/4;display:flex;justify-content:space-between;align-items:center;padding:0 12px;color:#527b78;font-size:.58rem;font-weight:850;text-transform:uppercase}.automation-evidence-response{display:grid;grid-template-columns:1fr 20px 1fr 20px 1.2fr;gap:10px;align-items:center;margin:38px -80px}.automation-evidence-response section,.automation-evidence-response aside{min-height:120px;display:grid;align-content:center;gap:13px;padding:22px;border:1px solid rgba(85,124,123,.18);border-radius:18px;background:#dce9ec;text-align:center}.automation-evidence-response section:nth-of-type(2){background:#eee2c7}.automation-evidence-response section:nth-of-type(3){background:#dfe7da}.automation-evidence-response>i{color:#557c7b;font-style:normal;text-align:center}.automation-evidence-response aside{grid-column:1/-1;min-height:0;background:#f0ddd4}.automation-not-yet{margin:42px -60px;padding:32px;border-left:5px solid #b36352;border-radius:0 24px 24px 0;background:#f0ddd4}.automation-not-yet>div{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:21px 0}.automation-not-yet p{margin:0!important;padding:18px;border-radius:14px;background:rgba(255,255,255,.68);font-size:.8rem!important}.automation-not-yet p b{display:block;margin-bottom:8px;color:#8e5c4b}.automation-not-yet>strong{display:block;color:#915f4e;font-size:1rem;letter-spacing:.08em;text-align:center;text-transform:uppercase}.automation-scope{display:grid;grid-template-columns:1fr 16px 1fr 16px 1fr 16px 1fr 16px 1fr;gap:6px;align-items:center;margin:36px -140px}.automation-scope>span{min-height:105px;display:grid;align-content:center;gap:8px;padding:14px;border:1px solid rgba(85,124,123,.18);border-radius:16px;background:#dce9ec;text-align:center}.automation-scope>span:nth-of-type(2),.automation-scope>span:nth-of-type(3){background:#dfe7da}.automation-scope>span:nth-of-type(4){background:#eee2c7}.automation-scope>span:nth-of-type(5){background:#f0ddd4}.automation-scope>span small{font-size:.57rem}.automation-scope>i{color:#557c7b;font-style:normal;text-align:center}.automation-scope footer{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;gap:10px;padding:18px;border-top:1px solid var(--border);text-align:center}.automation-scope footer b{font-size:.72rem}.automation-scope footer p{grid-column:1/-1;margin:0!important;color:#68716b!important;font-size:.75rem!important}.automation-approval{margin:42px -120px;overflow:hidden;border:1px solid rgba(85,124,123,.22);border-radius:28px;background:#fff}.automation-approval header{display:grid;gap:10px;padding:26px 30px;background:#dce9ec}.automation-approval header strong{font-family:"Newsreader",serif;font-size:1.65rem}.automation-approval>div{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--border)}.automation-approval>div span{min-height:110px;display:grid;align-content:start;gap:10px;padding:20px;background:#fbfaf6;font-size:.74rem}.automation-approval>div b{color:#527b78;font-size:.61rem;letter-spacing:.08em;text-transform:uppercase}.automation-approval footer{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;padding:20px;background:#f5eee2}.automation-approval button{padding:11px;border:1px solid rgba(85,124,123,.25);border-radius:99px;background:#fff;color:#294c48;font:750 .7rem "Manrope",sans-serif}.automation-feedback{display:grid;grid-template-columns:repeat(13,auto);gap:7px;align-items:center;margin:40px -140px;padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:26px;background:#e7efeb}.automation-feedback span,.automation-feedback strong{min-height:68px;display:grid;place-items:center;padding:10px;border-radius:13px;background:#fff;font-size:.65rem;text-align:center}.automation-feedback strong{background:#eee2c7}.automation-feedback i{color:#557c7b;font-style:normal}.automation-start-govern{display:grid;grid-template-columns:1fr 1fr;gap:1px;margin:40px -70px;overflow:hidden;border:1px solid var(--border);border-radius:26px;background:var(--border)}.automation-start-govern section{padding:30px;background:#dce9ec}.automation-start-govern section:nth-child(2){background:#dfe7da}.automation-start-govern ul{display:grid;gap:9px;margin:16px 0 0;padding-left:19px}.automation-start-govern footer{grid-column:1/-1;padding:20px;background:#171716;color:#fff;font-size:.86rem;font-weight:750;text-align:center}.automation-disagreement{display:grid;justify-items:center;gap:10px;margin:38px -80px;padding:30px;border:1px solid rgba(85,124,123,.2);border-radius:26px;background:#f5eee2}.automation-disagreement>span,.automation-disagreement>strong{padding:14px 25px;border-radius:99px;background:#dce9ec;font-size:.75rem;text-align:center}.automation-disagreement>div{display:flex;flex-wrap:wrap;justify-content:center;gap:8px}.automation-disagreement>div b,.automation-disagreement>div span{padding:10px 14px;border-radius:10px;background:#fff;font-size:.68rem}.automation-disagreement>div small{flex-basis:100%;color:#527b78;font-size:.63rem;font-weight:850;text-align:center;text-transform:uppercase}.automation-disagreement>i{color:#557c7b;font-style:normal}.automation-disagreement>strong{background:#dfe7da}.automation-pull-secondary{background:#294c48}.automation-maturity{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:40px -120px}.automation-maturity section{min-height:170px;display:grid;align-content:start;gap:38px;padding:24px;border:1px solid rgba(85,124,123,.18);border-radius:19px;background:#dce9ec}.automation-maturity section:nth-child(2){background:#eee2c7}.automation-maturity section:nth-child(3){background:#dfe7da}.automation-maturity section:nth-child(4){background:#f0ddd4}.automation-maturity section strong{font-size:.86rem}.automation-maturity footer{grid-column:1/-1;padding:18px;border-radius:14px;background:#171716;color:#fff;font-size:.8rem;font-weight:800;text-align:center}.automation-final-contrast{display:grid;grid-template-columns:1fr 1fr;gap:1px;margin:40px -70px;overflow:hidden;border:1px solid var(--border);border-radius:26px;background:var(--border)}.automation-final-contrast section{display:grid;gap:8px;padding:28px;background:#dfe7da}.automation-final-contrast section:nth-child(2){background:#eee2c7}.automation-final-contrast section span{padding:9px;border-radius:8px;background:rgba(255,255,255,.62);font-size:.75rem}.automation-final-contrast footer{grid-column:1/-1;padding:22px;background:#171716;color:#fff;font-size:.9rem;font-weight:850;letter-spacing:.05em;text-align:center;text-transform:uppercase}.automation-final-check{margin:44px -70px;padding:32px;border:1px solid rgba(85,124,123,.22);border-radius:25px;background:#dce9ec}.automation-final-check h3{margin:0 0 22px!important;font-family:"Manrope",sans-serif!important;font-size:1rem!important;letter-spacing:.08em;text-transform:uppercase}.automation-final-check ol{display:grid;grid-template-columns:1fr 1fr;gap:0 26px;margin:0;padding:0;list-style:none;counter-reset:autocheck}.automation-final-check li{counter-increment:autocheck;position:relative;padding:13px 0 13px 40px;border-top:1px solid rgba(85,124,123,.16)}.automation-final-check li:before{content:counter(autocheck,decimal-leading-zero);position:absolute;left:0;color:#527b78;font-size:.66rem;font-weight:850}.automation-article .article-references>p{color:#68716b!important;font-size:.78rem!important}.automation-article .insights-related .insights-card-visual{position:relative;height:180px;min-height:0}.automation-article .insights-related .insights-card-visual--measurement{justify-content:space-between;gap:20%;padding:34px 20px 26px}.automation-article .insights-related .editorial-metric{width:40%;min-height:104px;padding:14px}.automation-article-cta .insights-cta-inner{grid-template-columns:minmax(0,.6fr) minmax(340px,.4fr)}.automation-cta-decision{display:grid;justify-items:center;gap:8px;padding:28px;border:1px solid rgba(85,124,123,.2);border-radius:24px;background:linear-gradient(145deg,#fffdf8,#e5efec);text-align:center}.automation-cta-decision>small{color:#527b78;font-size:.65rem;font-weight:850;letter-spacing:.11em;text-transform:uppercase}.automation-cta-decision span,.automation-cta-decision strong{width:100%;padding:10px;border-radius:10px;background:#fff;font-size:.7rem}.automation-cta-decision strong{background:#dfe7da;color:#294c48}.automation-cta-decision>i{color:#557c7b;font-style:normal}.automation-cta-decision>em{font-size:.6rem}.automation-cta-decision>p{margin:8px 0 0;color:#425b56;font-size:.85rem;font-weight:850}@media(max-width:1050px){.automation-article .insight-article-heading{grid-template-columns:1fr}.automation-hero-gate{max-width:760px}.automation-workflow,.automation-matrix,.automation-feedback,.automation-approval,.automation-maturity{margin-inline:0}.automation-article-cta .insights-cta-inner{grid-template-columns:1fr}}@media(max-width:720px){.automation-article .insight-article-hero{padding:96px 0 64px}.automation-hero-gate{grid-template-columns:1fr;min-height:0;padding:20px 16px;border-radius:24px}.automation-hero-gate>small,.automation-hero-gate footer{grid-column:1}.automation-gate-core{width:110px;min-height:110px;margin:auto}.automation-gate-branches{grid-template-columns:1fr}.automation-opening-contrast,.automation-speed-paths,.automation-candidates,.automation-evidence-response,.automation-not-yet,.automation-scope,.automation-start-govern,.automation-disagreement,.automation-final-contrast,.automation-final-check{margin-inline:0}.automation-opening-contrast,.automation-speed-paths,.automation-candidates,.automation-workflow>div,.automation-evidence-response,.automation-not-yet>div,.automation-scope,.automation-approval>div,.automation-feedback,.automation-start-govern,.automation-maturity,.automation-final-contrast,.automation-final-check ol{grid-template-columns:1fr}.automation-opening-contrast>strong{min-height:55px}.automation-speed-paths section{grid-template-columns:1fr}.automation-speed-paths i{transform:rotate(0);text-align:center}.automation-workflow{padding:24px 18px}.automation-workflow section{min-height:0}.automation-workflow>div>i{transform:rotate(90deg)}.automation-workflow footer{width:100%;display:grid;border-radius:16px}.automation-matrix{padding:24px 16px}.automation-matrix-grid{grid-template-columns:42px 1fr;grid-template-rows:auto}.automation-axis-y{grid-row:1/5}.automation-axis-x{grid-column:2;display:grid;gap:4px;text-align:center}.automation-evidence-response>i,.automation-scope>i{transform:rotate(90deg)}.automation-evidence-response aside,.automation-scope footer{grid-column:1}.automation-scope footer,.automation-not-yet>div{grid-template-columns:1fr}.automation-approval>div span{min-height:0}.automation-approval footer{grid-template-columns:1fr 1fr}.automation-feedback i{transform:rotate(90deg);text-align:center}.automation-start-govern footer,.automation-maturity footer,.automation-final-contrast footer{grid-column:1}.automation-maturity section{min-height:0}.automation-article .article-content blockquote{margin-inline:0;padding:30px 24px}}@media(prefers-reduced-motion:reduce){.automation-gate-core,.automation-gate-branches{opacity:1;animation:none}}body[data-page="insights"] .insights-category,body[data-page="insights"] .insights-principles-intro .section-kicker,body[data-page="insights"] .insights-principles article span{color:#3f6664;}body[data-page="insights"] .button-primary{background:#456d6b;}body[data-page="insights"] .button-primary:hover,body[data-page="insights"] .button-primary:focus-visible{background:#385c5a;}
@media(max-width:780px){.site-footer{padding:44px 0 22px}.site-footer .footer-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:34px 20px}.footer-brand{grid-column:1/-1;padding-bottom:30px;border-bottom:1px solid rgba(255,255,255,.13)}.footer-logo{width:154px;margin-bottom:18px}.footer-brand .footer-tagline{max-width:510px;color:rgba(255,255,255,.88);font-size:.98rem;line-height:1.55}.footer-brand .footer-proof{max-width:520px;margin-top:13px;color:rgba(255,255,255,.62);font-size:.82rem;line-height:1.55}.footer-grid>div:not(.footer-brand){gap:2px}.footer-grid>div:not(.footer-brand)>a,.footer-grid>div:not(.footer-brand)>p{min-height:34px;display:flex;align-items:center;font-size:.9rem;line-height:1.3}.footer-label{min-height:auto!important;margin-bottom:11px!important;color:rgba(255,255,255,.55)!important;font-size:.7rem!important;letter-spacing:.14em}.footer-grid>div:last-child{grid-column:1/-1;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px;padding:22px;border:1px solid rgba(255,255,255,.11);border-radius:18px;background:rgba(255,255,255,.04)}.footer-grid>div:last-child .footer-label{grid-column:1/-1}.footer-grid>div:last-child a{min-height:42px;justify-content:center;padding:8px 10px;border:1px solid rgba(255,255,255,.12);border-radius:10px;background:rgba(255,255,255,.045);color:rgba(255,255,255,.9);text-align:center}.footer-grid>div:last-child a:first-of-type{grid-column:1/-1}.footer-grid>div:last-child p{min-height:auto;margin-top:7px;color:rgba(255,255,255,.56);font-size:.78rem}.footer-privacy-row{margin-top:34px;justify-content:flex-start;gap:10px;font-size:.84rem}.footer-bottom{margin-top:18px;padding-top:20px;gap:14px;font-size:.76rem;line-height:1.55}.footer-growth{font-size:.84rem}}@media(max-width:420px){.site-footer .footer-grid{gap:30px 16px}.footer-logo{width:142px}.footer-grid>div:not(.footer-brand)>a{font-size:.84rem}.footer-grid>div:last-child{padding:18px 14px}.footer-grid>div:last-child a{font-size:.78rem}}